Adults catching the smartphone and mobile app craze
Thursday 16 September 2010
In the US, smartphone and mobile application use amongst adults is skyrocketing, but some older users are getting left in the dark.
A report on "The State of Mobile Apps" released on September 13 by trend forecaster Nielsen showed that one in four adults own a smartphone and more than 59 percent of smartphone owners report having downloaded an app during the last month.
Forty percent of smartphone owners and 57 percent of feature phone owners who had downloaded an app in the last 30 days discovered the application while browsing an application store on their device.
Handset owners said they turned to a family member or friend as their next preferred method of application discovery.
A second study on "The Rise of Apps Culture" released by market researcher Pew Internet on September 14 evidenced that around 35 percent of all US adults have applications on their phones.
"This is a pretty remarkable tech-adoption story, if you consider that there was no apps culture until two years ago," said Roger Entner, co-author of the Pew Internet report and senior vice president and head of research and insights for Telecom Practice at Nielsen.
Despite the large number of adults with applications on their portable phones, many older adults either do not use the installed apps or are unaware of their phone's full potential.
Eleven percent of respondents in the Pew Internet study said they were not even sure if their handset was equipped with apps.
"[I]t is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users," said Kristen Purcell, associate director for Research at the Pew Internet Project.
Emergency call 'started off dumb, but got pretty serious'
Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'
Thought you'd seen it all after the Jeremy Paxman interview?
Greatest mystery about the hit BBC1 show is how it continues to be made at all, writes Grace Dent
"History is violent," says the US Army tank commander Don "Wardaddy" Collier
Animal welfare charities have urged the boy band to cut the scenes
Argentinian scored 'rabona' wonder goal for Tottenham in Europa League – see it here
Life & Style blogs
Ebola outbreak: Virus to kill 67,000 in Monrovia by December, claims academic study
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Ebola: NYC doctor Craig Spencer tests positive for disease after returning from west Africa
Watch what happened when food critics were unknowingly served McDonald's
What do the text messages between you and your partner reveal about your relationship?
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
iJobs Gadgets & Tech
£350 Per Day: Clearwater People Solutions Ltd: Our client based in Reading are...
£20000 - £22000 per annum + Benefits: Ashdown Group: Helpdesk Support Analyst ...
£45000 per annum: Ampersand Consulting LLP: Datacentre Consultant (Datacentre,...
£45000 per annum + Excellent Benefits: Ampersand Consulting LLP: .NET Develope...