Apple in China: CEO Tim Cook 'incredibly optimistic' about iPhone prospect with China Mobile
China Mobile offers more than 760 million potential customers, although Apple still faces competition from cheaper handsets made by local companies
Wednesday 15 January 2014
Following last month’s announcement that they had completed a deal with network operator China Mobile, Apple CEO Tim Cook has said that he is “incredibly optimistic” about the company’s future in the country.
“Today is a beginning, and I think there are lots more things our companies can do together in the future," said Mr Cook at a media briefing reported by The Wall Street Journal.
China Mobile’s chairman Xi Guohua has said that his company’s customers have already ordered millions of iPhones, although exact sales figures have yet to be released from China Mobile or from Apple. These are expected later this month.
Apple had previously inked deals with the two smaller state-run telecoms in the country, but the agreement with China Mobile is significantly larger than previous agreements.
"As of this weekend we will be selling iPhones in more than 3,000 additional locations," said Mr Cook. "China Mobile already has a reach to many cities that Apple does not have a reach to."
With more than 760 million customers, China Mobile is the world’s largest network. Apple are hoping that the new deal will help provide a boost to sales, especially in China where the company’s market share declined from 6.2 to 7.9 per cent in the third quarter last year.
However, despite the potential userbase provided by China Mobile (it has twice as many customers as there are people in the US) Apple will still be challenged by competition from local companies such as Xiaomi and Huawei.
These manufacturers offer cheaper smartphones running the Android operating system, although Apple says that their target has never been to provide this sort of volume.
"Apple has always been about making the best products, not the most products, so that's always our North Star and that's not going to change ever," said Mr Cook.
Life & Style blogs
Naked yoga: the bare truth - it's already big in the US, and has now landed here
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
The 10 Best kitchen knives
Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
Kim Jong-ale: How did Ushers brewery of Trowbridge end up in North Korea producing Pyongyang's number one beer - and what did it take to set up a taste test back in Wiltshire?
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
US Navy christens huge $3 billion destroyer ship USS Zumwalt that appears as a fishing boat on enemy radar
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 3 Loch Ness Monster found on Apple Maps?
- 4 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
- 5 Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
iJobs Gadgets & Tech
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...
£150.00 per week: QA Apprenticeships: We provide business administration softw...