Apple in China: CEO Tim Cook 'incredibly optimistic' about iPhone prospect with China Mobile
China Mobile offers more than 760 million potential customers, although Apple still faces competition from cheaper handsets made by local companies
Following last month’s announcement that they had completed a deal with network operator China Mobile, Apple CEO Tim Cook has said that he is “incredibly optimistic” about the company’s future in the country.
“Today is a beginning, and I think there are lots more things our companies can do together in the future," said Mr Cook at a media briefing reported by The Wall Street Journal.
China Mobile’s chairman Xi Guohua has said that his company’s customers have already ordered millions of iPhones, although exact sales figures have yet to be released from China Mobile or from Apple. These are expected later this month.
Apple had previously inked deals with the two smaller state-run telecoms in the country, but the agreement with China Mobile is significantly larger than previous agreements.
"As of this weekend we will be selling iPhones in more than 3,000 additional locations," said Mr Cook. "China Mobile already has a reach to many cities that Apple does not have a reach to."
With more than 760 million customers, China Mobile is the world’s largest network. Apple are hoping that the new deal will help provide a boost to sales, especially in China where the company’s market share declined from 6.2 to 7.9 per cent in the third quarter last year.
However, despite the potential userbase provided by China Mobile (it has twice as many customers as there are people in the US) Apple will still be challenged by competition from local companies such as Xiaomi and Huawei.
These manufacturers offer cheaper smartphones running the Android operating system, although Apple says that their target has never been to provide this sort of volume.
"Apple has always been about making the best products, not the most products, so that's always our North Star and that's not going to change ever," said Mr Cook.
Life & Style blogs
Penis size study: what's 'normal' anyway?
Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
What happens to your body when you give up sugar?
Penis size: is there a correlation with sexual satisfaction? A scientific look
Apple and Google users being spied on for a decade because of 'Freak' security flaw
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
- 1 What happens to your body when you give up sugar?
- 2 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 3 Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
- 4 Penis size: Study revealing 'what's normal' sends international media into meltdown
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
iJobs Gadgets & Tech
£30000 - £37000 per annum: Recruitment Genius: A 2nd / 3rd Line IT Support Eng...
£20000 - £25000 per annum: Recruitment Genius: A Junior IT Support Technician ...
£35000 - £45000 per annum: Recruitment Genius: This distributor and wholesaler...
£28000 - £30000 per annum + Bonus, Pension, 25days hol, PHC +: Ashdown Group: ...