Consumers are upping their media consumption in the home, spending their hard-earned money on flat-panel HDTVs, Blu-ray players, and notebooks so they can stay connected every step of the way.
"Consumers are flocking to products that offer slim profiles and access to digital content," said Ross Rubin, executive director of industry analysis at NPD in a May 4 press release.
"Devices such as Blu-ray players, netbooks, and e-readers are being used to enable rich, connected experiences."
In 2010, 64 percent of consumers surveyed own a flat-panel TV, 40 percent had portable navigation devices, 11 percent own a Blu-ray player, and around 5 percent own an e-reader, said market researcher NPD in their Consumer Technology Household Online Penetration Study.
The news of increased electronic product penetration in the household comes as Masayoshi Son, president and CEO of Japanese telecommunications corporation Softbank Corp told attendees at the company's results briefing on April 27, "In the future, 10 or more mobile Internet devices will be used by each household."
NPD's study was based on the responses of more than 2,400 US respondents.