Digital downloads catch up with PC boxed game sales
Wednesday 21 July 2010
Digital downloads accounted for 21.3 million PC game sales in 2009 according to market research company The NPD Group, making up 48 percent of the year's total; cheaper prices for those games meant that they only accounted for 36 percent of the sector's revenue.
NPD also named the top five digital retailers active in the 'frontline' and 'casual' segments. Frontline retailers are those websites that focus on more traditional games that can also be found in retail stores, while casual sites majored on bite-size diversions such as puzzles, hidden object games, or conversions of board games.
Top 5 Frontline Digital Retailers - 2009 (based on unit % share)
Top 5 Casual Digital Retailers - 2009 (based on unit % share)
Deeply discounted sales at Steam, Direct 2 Drive and EA help attract customers in the first place, while Blizzard and World Of Warcraft are both boosted by the huge popularity of the online role-playing game World of Warcraft.
Big Fish Games was founded by the same person that had previously launched Real Arcade for another company, while Pogo is now owned by Electronic Arts (EA.com). iWin's Jewel Quest has also found a home on the Xbox 360, Nintendo DS, and on mobile phones.
Just like Blizzard and World Of Warcraft, the sites ranked third and fifth in the Frontline chart, Real Arcade and Game House share the same owner - the two have now been merged.
Life & Style blogs
Watching TV after work makes you feel 'guilty and like a failure'
NHS medics are being lured away to Australia by more money, status and sunshine, survey suggests
Xiaomi Mi4: 'Chinese Apple' launches flagship mobile to challenge iPhone
Have sex with your iPad thanks to the new sex toy no-one asked for
Condom couture: Latex dresses hit the catwalk to raise awareness for HIV and Aids
A day in the life of Vladimir Putin: The dictator in his labyrinth
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
- 1 Calum Chambers: Southampton's latest example of Generation X-factor
- 2 Crash victims in car flattened by shipping container emerge with just minor injuries
- 3 Students offered grants if they tweet pro-Israeli propaganda
- 5 Joey Barton and Yossi Benayoun become involved in Twitter row over Israel-Gaza conflict
iJobs Gadgets & Tech
£65000 - £75000 per annum + Benefits: Progressive Recruitment: The client is a...
£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...
£400 - £401 per annum + competitive: Progressive Recruitment: SSIS Administrat...
£25000 - £30000 per annum + competitive: Progressive Recruitment: An ambitious...