Digital downloads catch up with PC boxed game sales
Wednesday 21 July 2010
Digital downloads accounted for 21.3 million PC game sales in 2009 according to market research company The NPD Group, making up 48 percent of the year's total; cheaper prices for those games meant that they only accounted for 36 percent of the sector's revenue.
NPD also named the top five digital retailers active in the 'frontline' and 'casual' segments. Frontline retailers are those websites that focus on more traditional games that can also be found in retail stores, while casual sites majored on bite-size diversions such as puzzles, hidden object games, or conversions of board games.
Top 5 Frontline Digital Retailers - 2009 (based on unit % share)
Top 5 Casual Digital Retailers - 2009 (based on unit % share)
Deeply discounted sales at Steam, Direct 2 Drive and EA help attract customers in the first place, while Blizzard and World Of Warcraft are both boosted by the huge popularity of the online role-playing game World of Warcraft.
Big Fish Games was founded by the same person that had previously launched Real Arcade for another company, while Pogo is now owned by Electronic Arts (EA.com). iWin's Jewel Quest has also found a home on the Xbox 360, Nintendo DS, and on mobile phones.
Just like Blizzard and World Of Warcraft, the sites ranked third and fifth in the Frontline chart, Real Arcade and Game House share the same owner - the two have now been merged.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Winter crisis in A&E: Hospitals declare 'black alerts' as admissions shatter records, but full stats still unpublished
Bill Granger recipes: Tenderstem broccoli omelette; Fried eggs with Mexican-style tomato and chilli sauce; Pan-fried cavolo nero with soft-boiled egg
Unpaid make-up artists reveal the ugly side of Miss World
Google launches 'Contributor' payment service for ad-free internet browsing
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Revealed: How the world gets rich – from privatising British public services
Myleene Klass: Ed Miliband 'strikes back' by comparing UK's need for Labour's mansion tax to Hear'Say track
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
iJobs Gadgets & Tech
£45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...
£20000 per annum: Recruitment Genius: A Customer Service Executive is required...
£37000 - £39000 per annum + benefits: Ashdown Group: SQL Database Administrato...
£26000 - £32000 per annum: Recruitment Genius: Expanding creative studio requi...