Electronic Arts reveal their best-selling games of 2009-10

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The Independent Tech

Giant video gaming publisher Electronic Arts have revealed that their best-selling titles of the past year were the military shooter Battlefield: Bad Company 2, soccer game FIFA 10, American football title Madden NFL 10, motorsport experience Need for Speed: Shift, and social simulation The Sims 3.

FIFA 10 shifted more than 10 million units since its launch in October 2009, significant as EA faces stiff competition in the soccer sector from Konami's Pro Evolution Soccer series.

Bad Company 2 sold more than 5 million between March 2 and 31, a strong showing considering that rival genre-dominating game Modern Warfare 2 sold an estimated 10 million in the four months following its November 2009 launch, according to market researchers at the NPD Group.

Specific figures for the other three were not given, but each game in the top five sold at least 4 million first-hand copies between April 1, 2009, and March 31, 2010; the dates marking the beginning and end of EA's Financial Year 2010.

Lifetime sales for The Sims 3 stand at at least 6 million since June 2009.

The inclusion of American football game Madden NFL 10 comes after an initially disappointing performance when it sold nearly 0.5 million less than the previous year's equivalent in the month after its release.

Need for Speed: Shift was released in September 2009 rather than the more favorable November window that the series usually aims for, but its positive critical reception represented a turnaround for the aging series, and it didn't do too badly at retail either.

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