Facebook moves into new markets as low-powered app hits 100 million users
Facebook have announced a new milestone with more than 100 million people using Facebook For Every Phone each month. The app, which is designed for low-tech feature phones to use as little data as possible, is powering the company’s growth in new markets.
A statement from Ran Makavy, Facebook’s Growth Manager, said:
“This is an important milestone for us. Facebook’s mission is to make the world
more open and connected, and Facebook For Every Phone enables people around the
globe to connect to the people and things they care about most, no matter what
kind of mobile device they use.”
“Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone.”
Speaking to the New York Times, Clark Fredericksen, a vice president at eMarketer, said “In a lot of foreign markets, people think that the Internet is Facebook.”
Facebook For Every Phone was launched in July 2011, powered by technology created by Snaptu – an Israeli based mobile platform that specialized in bringing smartphone-like applications to feature phones.
As well as the app, Facebook are also pushing into developing markets by making deals with carriers to offer free or discounted data access when using the social network.
"In just two years, Facebook For Every Phone has successfully put Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share," said Makavy.
The countries where feature phones are most prevalent include India, Indonesia, Mexico, Brazil and Vietnam. In India, for example, smartphones only make up 10% of the market.
Although ads are not yet the norm in Facebook For Every Phone, the company is being far-sighted, taking an early loss in order to win the loyalty of millions and millions of users for the future.
Life & Style blogs
Best three-ingredient recipes: From Nutella brownies to mac and cheese and pulled pork
Scientists have discovered a new taste that could profoundly change the way we eat
Topshop pulls 'ridiculously skinny' mannequins after being shamed by customer on Facebook
Windows 10: Is it worth downloading new PC operating system?
The lesser known erogenous zones - and how to find them
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
The last thing Labour needs is a leader like Jeremy Corbyn who people want to vote for
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
- 1 Dentist who illegally killed Cecil the lion blames local guides for the scandal
- 2 Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
- 3 Norwich paedophile ring: Woman at centre of gang who made children 'sexual play things' guilty of 23 offences
- 4 Black and ethnic minority people twice as likely to be hit by Tory cuts than white people, report finds
- 5 Walter Palmer: American dentist revealed as the killer of Cecil the lion in Zimbabwe
iJobs Gadgets & Tech
£30000 - £60000 per annum: Recruitment Genius: This is an opportunity to join ...
£21000 - £25000 per annum: Recruitment Genius: This business has an industry r...
£42000 - £50000 per annum: Recruitment Genius: Our client is looking for a C# ...
£21000 - £25000 per annum: Recruitment Genius: IT Support Technician with expe...