Facebook is now used by half of the world’s online population.
The social media network announced on Wednesday that the number of people using the service grew 13 per cent to 1.49 billion in the last three months – half of the three billion estimated to use the internet globally.
Of those, Facebook said that 65 per cent accessed their accounts every day.
The company also claimed that the average smartphone user spent one minute of every five on Facebook.
Approximately 3.17 billion people are believed to use the internet in 2015 up from 2.94 billion in 2014, according to Statista. There are an estimated seven billion people in the world.
It follows a Pew survey that indicated only 15 per cent of US citizens were not online.
Facebook made the claims as it announced its latest quarterly reports. The results confirmed indications that mobile traffic remains the most lucrative aspect of the social media network, with the majority of ad revenue directed from smartphone users.
10 facts you didn’t know about Facebook
10 facts you didn’t know about Facebook
Around 350 million photos are uploaded to Facebook every day, with the site estimating in September last year that users had so far put up more than 250 billion images. That’s 4,000 photos uploaded every second and around 4 per cent of all photos ever taken, according to a study by Nokia.
Facebook’s logo is blue because Mark Zuckerberg is red-green colour blind. “Blue is the richest color for me. I can see all of blue," said Zuckerberg in an interview with the New Yorker. The colour is so popular that Facebook’s campus store even sells nail polish in the exact shade named ‘social butterfly blue’.
Zuckerberg's famously low-key wardrobe (either a grey t-shirt or a hoodie) is so that the CEO saves time deciding what to wear each day. However, Zuckerberg is known to dress up when the occasion demands it. For a 2011 event with Barack Obama he showed up in a suit, with the president introducing himself by saying: “I’m Barack Obama and I’m the guy who got Mark to wear a jacket and tie.”
In July 2006 Zuckerberg turned down a $1 billion offer for the site from Yahoo. He was 22 years old at the time and owned 25 per cent of the company. Zuckerberg reportedly turned it down by saying “I don't know what I could do with the money. I'd just start another social networking site. I kind of like the one I already have.” He definitely made the right choice: Facebook is now valued at $135 billion.
A YouGov poll claimed that three-quarter of UK Facebook users' photos showed someone drinking or inebriated. However, the poll did ask users to estimate the number of boozy snaps themselves, and like all things on Facebook, there might have been an element of exaggeration involved.
Facebook operates a bounty hunter program – for bugs. Like many other big technology companies Facebook offers cash rewards to security researchers who point out flaws in the site’s code. The minimum payout is $500 and the largest prize to date has been $33,500.
More than a third of divorce filings in 2011 referenced Facebook, said a survey from UK-based legal firm Divorce Online. The exact figures may be an estimate, but with just under 8 trillion Facebook messages sent in 2013 it’s certain that a substantial body of evidence is to be found on the social network.
Zuckerberg isn’t much of a Twitter fan. Despite having nearly three hundred thousand followers on the service he’s only tweeted 19 times - once in 2012 and the rest in 2009. Although Facebook dwarfs twitter in terms of active users (1 billion compared with 200 million by some accounts) the micro-blogging site handles breaking news better. Facebook has introduced trending topics and hashtags to counter this.
Following the financial crisis of 2008 and 2009 Iceland decided to rewrite their constitution using Facebook to solicit suggestions from citizens. Unfortunately, despite this forward thinking approach, the document was killed by politicians in mid-2013 for various (mostly technical) reasons.
You can browse Facebook upside down. Facebook currently supports more than 70 different languages – including English (Pirate) and English (Upside Down). Check the bottom of the column on the right of your newsfeed and click your current language to change!
Online revenue increased by two thirds in the past three months since June, with mobile ads accounting for £1.86bn ($2.9bn) of a total 39 per cent rise to £2.5bn ($4bn).
In total, roughly 72 per cent of the company’s revenues are now generated by mobile ads.
Despite these promising numbers, net income fell for the last quarter. Facebook admitted expenditure had soared as the company invested in research and development, as well as hiring.