Apple go for gold

Apple has released its latest financial figures, showing a 26 per cent rise in quarterly profits, boosted by sales of the iPhone 3G. The just-released figures haven't really shown the impact of the bad economic dramas though, prompting a warning that Apple's Christmas figures may miss market expectations based on the last few years of iPod-fuelled Yuletide shopping frenzies.

For the last three months of the year to the end of December, Apple said revenues may be come out below Wall Street's target of $11 billion.

"We may get buffeted around by the waves a little bit, but we'll be fine," said Apple CEO Steve Jobs.

Chief financial officer Peter Oppenheimer went on to recommend prudence on sales targets. Further US recession could really take a bite - to illustrate just how important the US market is to Apple, 59 per cent of that last-quarter revenue came from US sales, the rest from international.

In the three months to 27th September, Apple made $1.14 billion in net profit, a significant increase on their figure for the same period last year.

Apple says 6.9 million of the latest iPhone models were sold during that three-month period and 2.6 million Macs, showing a rise of 21 per cent. Nearly half of the Macs sold in 2008, to date, have been laptops. iPod shipments in the quarter were 11.1 million, representing another 8 per cent rise.



Apple is still very cash rich, something most companies can't say as capitol dries up. Steve Jobs, Apple's CEO, said "We don't yet know how this economic downturn will affect Apple. But we're armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt."



"We're very pleased to have grown revenue 35 per cent and to have generated $9.1 billion in cash in fiscal 2008," said Peter Oppenheimer, Apple's CFO. Yes, I imagine I'd be quite pleased with that, too.



Apple provided live streaming of the Q4 2008 financial results conference call via QuickTime (that's Apple's standards-based technology for live and on-demand audio and video streaming).



The announcement will be available for replay for about two weeks. Apple stock closed down $6.95 or 7.06 per cent at $91.49, but the stock rebounded in after hours trading to $93.32, up $1.83 or 2 per cent.



Meanwhile, Apple's latest ads have been tilting at Microsoft's marketing strategy instead of Windows per se.



Microsoft reportedly spent $300 millionon an ad campaign to redefine Windows Vista's image, using comedian Jerry Seinfeld (who apparently received $10 million for his troubles) plus actress Eva Longoria and author Deepak Chopra, among others.



The first part of the campaign, featuring Seinfeld chatting with Bill Gates, was cut short after people simply failed to get what they were about. That would be an expensive lesson in financially restricted times, hey?

This article originally appeared on the New Zealand Herald - http://blogs.nzherald.co.nz

Life and Style
ebookNow available in paperback
News
peopleMathematician John Nash inspired the film Beautiful Mind
News
Richard Blair is concerned the trenches are falling into disrepair
newsGeorge Orwell's son wants to save war site that inspired book
Life and Style
Audrey Hepburn with Hubert De Givenchy, whose well-cut black tuxedo is a 'timeless look'
fashionIt may be a paradox, but the industry loves it
Arts and Entertainment
The pair in their heyday in 1967
music
Life and Style
fashionFrom bathing dresses in the twenties to modern bikinis
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Guru Careers: Software Developer / C# Developer

    £40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

    Guru Careers: Software Developer

    £35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

    Ashdown Group: UI Developer - (UI, HTML, CSS, JavaScript, AngularJS)

    £25000 - £40000 per annum: Ashdown Group: UI Developer - (UI, JavaScript, HTML...

    Ashdown Group: Graduate UI Developer - HTML, CSS, Javascript

    £25000 - £30000 per annum: Ashdown Group: Graduate UI Application Developer - ...

    Day In a Page

    Abuse - and the hell that came afterwards

    Abuse - and the hell that follows

    James Rhodes on the extraordinary legal battle to publish his memoir
    Why we need a 'tranquility map' of England, according to campaigners

    It's oh so quiet!

    The case for a 'tranquility map' of England
    'Timeless fashion': It may be a paradox, but the industry loves it

    'Timeless fashion'

    It may be a paradox, but the industry loves it
    If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

    Could have done with Osama bin Laden staying alive?

    Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
    New exhibition celebrates the evolution of swimwear

    Evolution of swimwear

    From bathing dresses in the twenties to modern bikinis
    Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

    Sun, sex and an anthropological study

    One academic’s summer of hell in Magaluf
    From Shakespeare to Rising Damp... to Vicious

    Frances de la Tour's 50-year triumph

    'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
    'That Whitsun, I was late getting away...'

    Ian McMillan on the Whitsun Weddings

    This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
    Kathryn Williams explores the works and influences of Sylvia Plath in a new light

    Songs from the bell jar

    Kathryn Williams explores the works and influences of Sylvia Plath
    How one man's day in high heels showed him that Cannes must change its 'no flats' policy

    One man's day in high heels

    ...showed him that Cannes must change its 'flats' policy
    Is a quiet crusade to reform executive pay bearing fruit?

    Is a quiet crusade to reform executive pay bearing fruit?

    Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
    The King David Hotel gives precious work to Palestinians - unless peace talks are on

    King David Hotel: Palestinians not included

    The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
    More people moving from Australia to New Zealand than in the other direction for first time in 24 years

    End of the Aussie brain drain

    More people moving from Australia to New Zealand than in the other direction for first time in 24 years
    Meditation is touted as a cure for mental instability but can it actually be bad for you?

    Can meditation be bad for you?

    Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
    Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

    Australia's first-ever Eurovision entrant

    Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine