Cyber Culture: Drawing lessons from the epic failure of OMGPOP
Rhodri Marsden is the Technology Columnist for The Independent; he has also written about crumpets, Captain Beefheart, rude place names and string. He's also a musician who plays in the band Scritti Politti, and won the under-10 piano category at the 1980 Watford Music Festival by playing a piece called "Silver Trumpets" with verve and aplomb.
Wednesday 12 June 2013
You might just remember the game Draw Something. Just over a year ago, everyone was playing it. Literally everyone. Well, not literally everyone, but lots of people. Companies were making a mint out of selling special styluses for our smartphones so we could doodle in greater detail. At the peak of its popularity, the company behind it, OMGPOP, were hauled out of near-bankruptcy by the games firm Zynga for $180m. People became rich. CBS bought the rights to a Draw Something game show.
But then, as quickly as it had peaked, it troughed. Half its daily users were lost in a month. At the moment when a Zynga spokesman described Draw Something as an "evergreen franchise" that will "live on for years," the world had realised that it wasn't very good. Briefly distracting, sure, but after a week or so it was deeply tedious.
A few weeks ago, Zynga released Draw Something 2, and in what some might say was an act of desperation they got Will.i.am to publicise it. It flopped. Shortly afterwards, OMGPOP was moth- balled in a cost-saving exercise.
We learn three things from this. a) OMGPOP never really had the magic touch; one of its games merely went accidentally viral. b) Zynga failed to notice point a). c) Don't ever believe the hype.
Life & Style blogs
What marriage would look like if we actually followed the Bible
Overly-controlling parents cause their children lifelong psychological damage, says study
What do the emojis on Snapchat mean?
Star Wars BB-8 droid toy is real, should be impossible
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
Britain to take more refugees as Cameron bows to pressure after more than 250,000 back our campaign
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Make your voice heard: Sign The Independent's petition to welcome refugees
- 1 What marriage would look like if we actually followed the Bible
- 2 President Obama leaves touching comment on Humans of New York photo from Iran
- 3 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
- 4 The Chinese city where men have 'three girlfriends because there are so many women'
- 5 'Heartbreaking' Syria orphan photo wasn't taken in Syria and not of orphan
iJobs Gadgets & Tech
£25000 per annum: Recruitment Genius: The IT Support Engineer is needed to ass...
£22000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: A great opportunity to join a p...
Negotiable: Recruitment Genius: Do you get a buzz from thinking up new ideas a...