Social Petworking: Maru the Cat and co are more than just fads

When parody accounts turn into more than just... well, parodies

‘Planking’ (that’s lying rigidly on various objects and buildings), ‘owling’ (similar, but think more perching than laying) and, more recently, the even more questionable ‘milking’ (yes, pouring milk over yourself, for those tempted to try it) are just some of the internet crazes that have littered our monitors this year.

Fads and phases are a dime a dozen on the web, but there's one fact that will always ring true - we really do love a cute pet, especially if it's moderately witty.

So it comes as no surprise that Social Petworking (social networking for your pets… obviously), is more than just any old internet fad. 

According to research (click for a very pretty infographic) by international animal welfare charity SPANA, Society for the Protection of Animals Abroad, one in 10 pets are now represented by a social media account – not bad, considering roughly one in seven humans have a Facebook account.

In fact, some pages create such a buzz that they continue to gain influence, even after they have stopped trending worldwide on Twitter.

Social Petworking erupted with Japanese moggy Maru, whose love affair with cardboard boxes have racked up over 175 million YouTube views since 2008.

Facebook recently revealed that 83 million of its billion users are fakes and up to 23 million of those are dedicated our pets.

Boo, dubbed the cutest dog in the world, has nearly 6 million “likes” on Facebook, while Beast, the pet dog of the social networking site’s founder, Mark Zuckerberg, has just over 1.2 million – and both continue to rise daily.

Each of Boo’s photos, almost all of him in cute situations and outfits, are “liked” up to two hundred thousand times and Beast’s timeline is what can only be described as a blog depicting his daily rituals.

Boo is currently working on the promotion of his book (yes, a book) which features exclusive photographs of the Pomeranian “doing all his favourite things, lounging around, playing with friends, exploring the whole wide world, and making those famous puppy-dog eyes.”

On the microblogging side of the social media coin, Sockington, the pet cat of internet historian Jason Scott, currently has over 1.4 million Twitter followers. He remains one of the most followed Twitter accounts with his comical feline tweets.

Classic moggy comedy such as “You know that no matter how many times you clean it out, I’m coming back, right? #OccupyLitterbox,” and “I licked a squirrel and I liked it / I licked a squirrel just to try it / can’t tell if squirrel liked it,” is why Sockington is top cat on Twitter.

The mystery of why millions of people enjoy watching the status updates, tweets and videos of pets around the world, however, is hardly unsolvable.

I mean, who wouldn't want to follow a snake on the run (@BronxZoosCobra) who still finds time to tweet Samuel L Jackson, hoping they can "put that unfortunate plane incident” behind them?

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + Uncapped OTE: SThree: Trainee Recruitment Consulta...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + Uncapped OTE: SThree: Trainee Recruitment Consulta...

    Recruitment Genius: Network Support Engineer

    £25000 - £30000 per annum: Recruitment Genius: A Network Support Engineer is r...

    Recruitment Genius: Account Director - Tech Startup - Direct Your Own Career Path

    £25000 - £40000 per annum: Recruitment Genius: This is an exciting opportunity...

    Day In a Page

    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
    Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

    The Arab Spring reversed

    Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
    King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

    Academic claims King Arthur was real - and reveals where he lived

    Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
    Who is Oliver Bonas and how has he captured middle-class hearts?

    Who is Oliver Bonas?

    It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
    Earth has 'lost more than half its trees' since humans first started cutting them down

    Axe-wielding Man fells half the world’s trees – leaving us just 422 each

    However, the number of trees may be eight times higher than previously thought
    60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

    60 years of Scalextric

    Model cars are now stuffed with as much tech as real ones
    Theme parks continue to draw in thrill-seekers despite the risks - so why are we so addicted?

    Why are we addicted to theme parks?

    Now that Banksy has unveiled his own dystopian version, Christopher Beanland considers the ups and downs of our endless quest for amusement
    Tourism in Iran: The country will soon be opening up again after years of isolation

    Iran is opening up again to tourists

    After years of isolation, Iran is reopening its embassies abroad. Soon, there'll be the chance for the adventurous to holiday there
    10 best PS4 games

    10 best PS4 games

    Can’t wait for the new round of blockbusters due out this autumn? We played through last year’s offering