Call of Duty effect still holds as Black Ops 2 takes over $500m on day one
Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office receipts for 'Harry Potter' and 'Star Wars'.
Michael Plant is chief editor and writer of gaming ezine and blog GamesCatalyst.com, as well as editor of 'The Independent'’s games review printed in the Saturday supplement 'Information'. Established in February 2011, Games Catalyst endeavours to bring its unique brand of fact and satire to the videogaming community and, in tandem with 'The Independent', hopefully turn a few non-believers on to gaming while we’re at it.
Monday 19 November 2012
Activision has announced that for the fourth consecutive year, the Call of Duty franchise has delivered the biggest entertainment launch of the year. ‘Call of Duty: Black Ops II has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of its release’ confirmed the publishing house, citing Chart-Track statistics, retail customer sell-through information and internal company estimates.
‘With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,’ said Activision Blizzard CEO, Bobby Kotick. ‘Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.’
Black Ops 2 launched on 13th November 2012 prompting fans to attend more than 16,000 midnight openings at retail stores worldwide. Even the Twitterati couldn’t escape, with the game trending globally on Twitter in 23 cities worldwide during its day of release.
‘Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,’ said Activision Publishing CEO, Eric Hirshberg.
Call of Duty: Black Ops II is available now for PS3, Xbox 360 and PC, with a Wii U version to follow on the 30th November.
Diving in at the deep end is no excuse for shirking the style stakes
Life & Style blogs
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
- 2 Loom bands: Bids for dress made from colourful rubber pass £170,000 on eBay
- 3 Why I'm on the brink of burning my Israeli passport
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
iJobs Gadgets & Tech
£30000 - £45000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...
£60000 - £80000 per annum + Benefits + Bonus: Harrington Starr: C# Integration...
£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: PHP Web Develo...