Call of Duty effect still holds as Black Ops 2 takes over $500m on day one
Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office receipts for 'Harry Potter' and 'Star Wars'.
Michael Plant is chief editor and writer of gaming ezine and blog GamesCatalyst.com, as well as editor of 'The Independent'’s games review printed in the Saturday supplement 'Information'. Established in February 2011, Games Catalyst endeavours to bring its unique brand of fact and satire to the videogaming community and, in tandem with 'The Independent', hopefully turn a few non-believers on to gaming while we’re at it.
Monday 19 November 2012
Activision has announced that for the fourth consecutive year, the Call of Duty franchise has delivered the biggest entertainment launch of the year. ‘Call of Duty: Black Ops II has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of its release’ confirmed the publishing house, citing Chart-Track statistics, retail customer sell-through information and internal company estimates.
‘With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,’ said Activision Blizzard CEO, Bobby Kotick. ‘Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.’
Black Ops 2 launched on 13th November 2012 prompting fans to attend more than 16,000 midnight openings at retail stores worldwide. Even the Twitterati couldn’t escape, with the game trending globally on Twitter in 23 cities worldwide during its day of release.
‘Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,’ said Activision Publishing CEO, Eric Hirshberg.
Call of Duty: Black Ops II is available now for PS3, Xbox 360 and PC, with a Wii U version to follow on the 30th November.
Life & Style blogs
The best Oscar dresses of all time
The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
Google Plus might be dead, as ‘Streams’ and ‘Photos’ take its place
Mother's Day 2015: When is it – and how did it first come about?
Samsung Galaxy S6 and Galaxy S6 edge launch and review: wireless charging and new case see Samsung ready to take on Apple's iPhone
New theory could prove how life began and disprove God
This is what it's like to be dead, according to a guy who died for a bit
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Russia's roadmap for annexing eastern Ukraine 'leaked from Vladimir Putin's office'
- 1 End of the licence fee: BBC to back radical overhaul of how it is funded
- 2 Raif Badawi, the Saudi Arabian blogger sentenced to 1,000 lashes, may now face death penalty
- 3 PornHub turns masturbation into energy in bid to save the planet
- 4 Dakota Johnson's 'It's only Isis' Saturday Night Live sketch sparks controversy
- 5 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
iJobs Gadgets & Tech
£26000 - £33000 per annum: Recruitment Genius: A Web Developer is required to ...
£45000 per annum: Ashdown Group: PeopleSoft Application Support & Development ...
Negotiable: Recruitment Genius: One of the North West's leading web hosting pr...
Negotiable: Recruitment Genius: This accelerated growth ISP company is current...