Google clicks like on '+1,' makes the entire web social

"It's called +1 - the digital shorthand for 'this is pretty cool,'" says Google about its new +1 recommendation feature.

+1 is Google's version of the Facebook "like" button or Twitter's "retweet" feature. It provides Google users with an easy way to recommend (or save for future reference) any search result or ad found on Google.

"To recommend something, all you have to do is click +1 on a webpage or ad you find useful," explained Google Product Manager Rob Spiro in a March 30 blog post. "These +1's will then start appearing in Google's search results."

Google +1 also helps to further personalize web searches for you and your friends, by pushing search results that have been liked by the people in your social circles higher up in the search results page.

"The beauty of +1's is their relevance - you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results)," said Spiro.  

However, Google's +1 feature is not just relegated to social search results; in the months to come internet users will start seeing +1 appear on websites around the web.

Google is amassing an army of friends and is poised to fight its rivals for control of the social web.

Just as Facebook and Twitter have spread their social networking ties across the WWW, Google is hoping +1 will become the go-to network for sharing and recommending the web's greatest hits - but that future is still far away and Google has a lot of work to do before +1 can reach that point.

+1 will be connected to your Google account and profile. Your +1 network of friends will initially include people you have already connected with via Google's sites (for example your buddies on Google Chat or people listed in your Gmail contacts).

"If you want to know who you're connected to, and how, visit the "Social Circle and Content" section of the Google Dashboard," advised Spiro.

Your Social Circle may one day be expanded to include people you have connected with on sites like Twitter, commented Google, "to ensure your recommendations are as relevant as possible."

Just like your tweets on Twitter, your +1s are public, cautions Google on the +1 opt-in page. "They can appear in Google search results, on ads, and sites across the web."

Should you ever want to manage your +1s, there is a new tab on your Google Profile where you can see and edit the sites you have +1'ed.  

To start with, +1 will only appear on a small percentage of Google's search results, starting in English on Google.com. +1 will then be slowly rolled out to include other Google products and sites across the web over the next weeks and months.

If you want to start clicking +1 and are are too impatient to wait, you can opt in to the +1 launch by heading to Google's experimental search site.

http://www.google.com/+1/button/

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Support and Development Engineer

    £20000 per annum: Recruitment Genius: The leading provider of Employee Managem...

    Recruitment Genius: Creative Designer

    £15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...

    Recruitment Genius: IT Gazetteer Consultant

    £25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...

    Recruitment Genius: Regional Support Manager

    Negotiable: Recruitment Genius: This role's responsibility also include operat...

    Day In a Page

    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'
    10 best statement lightbulbs

    10 best statement lightbulbs

    Dare to bare with some out-of-the-ordinary illumination
    Wimbledon 2015: Heather Watson - 'I had Serena's poster on my wall – now I'm playing her'

    Heather Watson: 'I had Serena's poster on my wall – now I'm playing her'

    Briton pumped up for dream meeting with world No 1
    Wimbledon 2015: Nick Bollettieri - It's time for big John Isner to produce the goods to go with his thumping serve

    Nick Bollettieri's Wimbledon Files

    It's time for big John Isner to produce the goods to go with his thumping serve
    Dustin Brown: Who is the tennis player who knocked Rafael Nadal out of Wimbeldon 2015?

    Dustin Brown

    Who is the German player that knocked Nadal out of Wimbeldon 2015?
    Ashes 2015: Damien Martyn - 'England are fired up again, just like in 2005...'

    Damien Martyn: 'England are fired up again, just like in 2005...'

    Australian veteran of that Ashes series, believes the hosts' may become unstoppable if they win the first Test