Google clicks like on '+1,' makes the entire web social

"It's called +1 - the digital shorthand for 'this is pretty cool,'" says Google about its new +1 recommendation feature.

+1 is Google's version of the Facebook "like" button or Twitter's "retweet" feature. It provides Google users with an easy way to recommend (or save for future reference) any search result or ad found on Google.

"To recommend something, all you have to do is click +1 on a webpage or ad you find useful," explained Google Product Manager Rob Spiro in a March 30 blog post. "These +1's will then start appearing in Google's search results."

Google +1 also helps to further personalize web searches for you and your friends, by pushing search results that have been liked by the people in your social circles higher up in the search results page.

"The beauty of +1's is their relevance - you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results)," said Spiro.  

However, Google's +1 feature is not just relegated to social search results; in the months to come internet users will start seeing +1 appear on websites around the web.

Google is amassing an army of friends and is poised to fight its rivals for control of the social web.

Just as Facebook and Twitter have spread their social networking ties across the WWW, Google is hoping +1 will become the go-to network for sharing and recommending the web's greatest hits - but that future is still far away and Google has a lot of work to do before +1 can reach that point.

+1 will be connected to your Google account and profile. Your +1 network of friends will initially include people you have already connected with via Google's sites (for example your buddies on Google Chat or people listed in your Gmail contacts).

"If you want to know who you're connected to, and how, visit the "Social Circle and Content" section of the Google Dashboard," advised Spiro.

Your Social Circle may one day be expanded to include people you have connected with on sites like Twitter, commented Google, "to ensure your recommendations are as relevant as possible."

Just like your tweets on Twitter, your +1s are public, cautions Google on the +1 opt-in page. "They can appear in Google search results, on ads, and sites across the web."

Should you ever want to manage your +1s, there is a new tab on your Google Profile where you can see and edit the sites you have +1'ed.  

To start with, +1 will only appear on a small percentage of Google's search results, starting in English on Google.com. +1 will then be slowly rolled out to include other Google products and sites across the web over the next weeks and months.

If you want to start clicking +1 and are are too impatient to wait, you can opt in to the +1 launch by heading to Google's experimental search site.

http://www.google.com/+1/button/

News
people
Arts and Entertainment
Attenborough with the primates
tvWhy BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
Sport
The RBS Six Nations trophy at the Aviva Stadium ahead of Ireland vs England
rugby
News
Campbell: ‘Sometimes you have to be economical with the truth’
newsFormer spin doctor says MPs should study tactics of leading sports figures like José Mourinho
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Kanye West found himself at the centre of a critical storm over the weekend after he apparently claimed to be “the next Mandela” during a radio interview
music
Sport
Wes Brown is sent-off
football
Voices
Lance Corporal Joshua Leakey VC
voicesBeware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
Life and Style
Alexander McQueen's AW 2009/10 collection during Paris Fashion Week
fashionMeet the collaborators who helped create the late designer’s notorious spectacles
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Front-End Developer - London - up to £40,000

    £35000 - £40000 per annum: Ashdown Group: Creative Front-End Developer - Claph...

    Ashdown Group: QA Tester - London - £30,000

    £28000 - £30000 per annum: Ashdown Group: QA Tester - London - £30,000 QA Tes...

    Ashdown Group: Linux Administrator - London - £50,000

    £45000 - £50000 per annum + bonus: Ashdown Group: Linux Systems Administrator ...

    Ashdown Group: Business Intelligence Analyst - London - £45,000

    £40000 - £45000 per annum: Ashdown Group: SQL Server Reporting Analyst (Busine...

    Day In a Page

    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003
    Barbara Woodward: Britain's first female ambassador to China intends to forge strong links with the growing economic superpower

    Our woman in Beijing builds a new relationship

    Britain's first female ambassador to China intends to forge strong links with growing economic power
    Courage is rare. True humility is even rarer. But the only British soldier to be awarded the Victoria Cross in Afghanistan has both

    Courage is rare. True humility is even rarer

    Beware of imitations, but the words of the soldier awarded the Victoria Cross were the real thing, says DJ Taylor
    Alexander McQueen: The catwalk was a stage for the designer's astonishing and troubling vision

    Alexander McQueen's astonishing vision

    Ahead of a major retrospective, Alexander Fury talks to the collaborators who helped create the late designer's notorious spectacle
    New BBC series savours half a century of food in Britain, from Vesta curries to nouvelle cuisine

    Dinner through the decades

    A new BBC series challenged Brandon Robshaw and his family to eat their way from the 1950s to the 1990s
    Philippa Perry interview: The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course

    Philippa Perry interview

    The psychotherapist on McDonald's, fancy specs and meeting Grayson Perry on an evening course
    Bill Granger recipes: Our chef recreates the exoticism of the Indonesian stir-fry

    Bill Granger's Indonesian stir-fry recipes

    Our chef was inspired by the south-east Asian cuisine he encountered as a teenager
    Chelsea vs Tottenham: Harry Kane was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope

    Harry Kane interview

    The striker was at Wembley to see Spurs beat the Blues and win the Capital One Cup - now he's their great hope
    The Last Word: For the good of the game: why on earth don’t we leave Fifa?

    Michael Calvin's Last Word

    For the good of the game: why on earth don’t we leave Fifa?
    HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

    Scientists hail daily pill that protects against HIV infection

    Breakthrough in battle against global scourge – but will the NHS pay for it?