Google Glass Wayfarers? Google partners with Ray-Ban maker to bring Glass to the masses
Google's wearable computer has been having a tough time gaining mainstream credibility but a new partnership with Luxottica aims to fix this
Google has announced a new partnership with the Luxottica Group, the largest glasses company in the world responsible for brands including Ray-Ban, Oakley, Giorgio Armani and Prada.
The news is the biggest step in Google’s attempts to push its wearable computer into the mainstream. Earlier this year it introduced prescription frames for the technology, launching four new styles aimed at attracting more ‘casual’ users.
The Glass technology is still yet to go on general sale in the US or the UK, but has been put into the hands of enthusiasts; the ‘Glass Explorers’ who pay $1,500 to test out the device.
Despite this cautious approach to the product, Google has faced consistent criticism from members of the public, many of whom believe that Glass’s capacity to record videos and photos inconspicuously is a danger to privacy.
Google has tried to head off some of these troubles by issuing advice to their less socially-aware users (the key bit of advice: ‘Don’t be a glasshole’), but Glass’s image is in danger of being tarnished by its association with a particular class of young and monied individual in America.
One incident in February highlighted the problem when a Google Glass wearer reported being “robbed and assaulted” in a San Francisco bar by “haters”. Sarah Slocum, a self-professed social media, said that patrons in the bar became hostile after mistakenly thinking that she was recording them. Slocum later uploaded footage of the incident she had recorded with Glass to YouTube.
Google’s new partnership with Luxottica will allow the internet giant to start developing Ray-Ban and Oakley frames for Glass. The Milan-based eyewear company will manufacture the frames and direct wholesale and retail sales of them.
“Luxottica understands how to build, distribute and sell great products that their clients and consumers love – something we care deeply about at Glass, too,” said Google in a statement announcing the partnership.
“When the first eyeglasses appeared in the 13th century, they took off and over the next 700 years, they evolved over and over, with the first bifocals appearing in the 18th century, and the monocle and sunglasses shortly after.
“We see Glass as the next chapter in this long story. Light, simple and modular, Glass introduces new functionality as your glasses get smarter.”
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£30 per hour: Ashdown Group: An industry leading and well established business...