Instagram's first ever movie trailer shows off Ashton Kutcher as Apple-founder Steve Jobs in biopic 'Jobs'
Starring Ashton Kutcher in the title role, Jobs will be released in cinemas on August 16
Tuesday 16 July 2013
After introducing video functionality to their app last month, it was only a matter of time before Instagram ramped up their work with advertisers. Now, the first ever movie trailer has been released on the service for the upcoming biopic of Steve Jobs.
With Ashton Kutcher in the starring role Jobs will be released in cinemas on August 16. The film follows the its eponymous hero from 1971 to 2000 from when he drops out of college and founds Apple, up to the release of the iPod. Jobs died in 2011 due to complications resulting from pancreatic cancer.
The trailer below is fairly evenly paced, despite the 15 second time limit on Instagram videos. It also compares well with the first trailer to be released on Instagram's main competitor, Vine. Advertising the upcoming X-Men film The Wolverine, the trailer was forced into Vine's 6-second time limit using editing speedy enough to make Aronofsky blink.
Industry analysts predict that advertising of this sort will be integral for the Facebook-owned Instagram, as specially as both social media networks attempt to monetize their user-base. Combined with targeted advertising that places brands in front of users that would be most interested in their product, video for Instagram should prove to be a lucrative feature.
New UK station Russia Today gives a very bizarre view of Britain
By performing as African Americans or Indians, white people get to play act a kind of 'imaginary liberation', writes Michael Mark Cohen
New essay by JK Rowling went live on Pottermore site this morning
Top Gear presenter is no stranger to foot-in-mouth controversy
Life & Style blogs
How to carve a pumpkin for Halloween with this step-by-step tutorial
Five year old British boy becomes youngest ever qualified computer specialist
Health: When masturbation can be fatal: The practice of auto-erotic asphyxia is often concealed by a coroner's verdict. Monique Roffey looks at a lethal taboo
Woman successfully sues Google for showing her with 'part of her breast exposed' on Street View
Happy Halloween! Google celebrates All Hallows' Eve with Doodle
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 4 Top Gear presenter Jeremy Clarkson criticised for beer tweet
- 5 The bubble bursts for Sodastream
iJobs Gadgets & Tech
£18000 - £23000 per annum + Uncapped Commission: SThree: SThree Group has been...
£18000 - £27000 per annum + Commission: SThree: The SThree group is a world le...
£35000 - £40000 Per Annum plus excellent benefits: Clearwater People Solutions...
£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...