Instagram's first ever movie trailer shows off Ashton Kutcher as Apple-founder Steve Jobs in biopic 'Jobs'
Starring Ashton Kutcher in the title role, Jobs will be released in cinemas on August 16
After introducing video functionality to their app last month, it was only a matter of time before Instagram ramped up their work with advertisers. Now, the first ever movie trailer has been released on the service for the upcoming biopic of Steve Jobs.
With Ashton Kutcher in the starring role Jobs will be released in cinemas on August 16. The film follows the its eponymous hero from 1971 to 2000 from when he drops out of college and founds Apple, up to the release of the iPod. Jobs died in 2011 due to complications resulting from pancreatic cancer.
The trailer below is fairly evenly paced, despite the 15 second time limit on Instagram videos. It also compares well with the first trailer to be released on Instagram's main competitor, Vine. Advertising the upcoming X-Men film The Wolverine, the trailer was forced into Vine's 6-second time limit using editing speedy enough to make Aronofsky blink.
Industry analysts predict that advertising of this sort will be integral for the Facebook-owned Instagram, as specially as both social media networks attempt to monetize their user-base. Combined with targeted advertising that places brands in front of users that would be most interested in their product, video for Instagram should prove to be a lucrative feature.
Life & Style blogs
The Swedes are adding a gender-neutral pronoun to their dictionary
PTSD photo series documents what the disorder is really like – as study reveals suicides of 22 US veterans every day
The distress of some Zayn Malik fans is real, and they need support, say experts
Torrent is not valid bencoding: uTorrent users on proxy hit with ISP block
The truth about student sex workers: it's far from Belle Du Jour
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Co-pilot Andreas Lubitz wanted to 'do something people would remember him for'
- 2 The West has it totally wrong on Lee Kuan Yew
- 3 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 4 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
iJobs Gadgets & Tech
£30000 - £40000 per annum: Recruitment Genius: Our client is looking to find a...
£21000 - £23600 per annum: Recruitment Genius: An exciting opportunity to join...
£22000 - £28000 per annum: Ashdown Group: This is a large multi-site operation...
£50000 - £65000 per annum: Recruitment Genius: Due to continued business growt...