The Fire TV Stick is a little brother to Amazon's recently launched Fire TV

Amazon has unveiled the Fire TV Stick, a $39 streaming device that gives TV’s access to a whole range of music, videos and games via a home Wi-Fi connection.

The dongle is the latest in an already crowded market and will go up against Google’s Chromecast and Roku’s Streaming Stick.

Amazon is seeking to differentiate its Fire TV Stick (which isn’t as well equipped as the $99 Fire TV) by offering four times more storage and twice as much memory as the Chromecast, as well as a pre-buffering feature that means users will be able to immediately start playing video.

Like the Chromecast and Roku Streaming Stick, Amazon’s device will offer users a range of video-streaming apps including Netflix, Hulu Plus and YouTube. Amazon and Roku also offer access to Amazon Instant Video while Roku and Google let users access HBO GO.

All three devices also play games, though Amazon claims that their Fire TV Stick offers the most titles as well as an optional controller. The Fire TV Stick also comes with a remote control (as does the more expensive $49 Roku Streaming Stick) and voice search via a downloadable app.

The Fire TV stick will go on sale in the US on the 19 November with no word yet on a UK release.