An interview with DuckDuckGo CEO on the future of anonymous searching
Gabriel Weinberg tells us why he thinks people are turning away from Google
Following the revelations of the PRISM scandal, use of anonymous search engine DuckDuckGo has rocketed as internet users begin to reevaluate their privacy online. We spoke with DuckDuckGo's CEO Gabriel Weinberg on why he thinks people are turning away from Google:
JV: Why do you think people are turning to DuckDuckGo? What differentiates you from the competition?
In addition to privacy, we focus on an overall better search experience with less clutter, less spam, less intrusive advertising and of course better results. We believe that for most searches there is a site out there that already has a great answer for you, e.g. IMDB for movies or Yelp for restaurants. We try to get that information from that best source and put it above the links so you can get instant answers.
DuckDuckGo gets its results from over one hundred sources, including DuckDuckBot (our own crawler), crowd-sourced sites (like Wikipedia, which are stored in our own index), Yahoo! (through BOSS), WolframAlpha, Bing, and Yandex.
JV: Do you think DuckDuckGo will continue to grow in popularity or is the publics’ interest in privacy faddish?
GW: We think that people generally do not want to be tracked and if they have choices to switch to private alternatives where they can get both a great experience and great privacy then they will make the switch.
Since the story about NSA/Prism broke we have seen a 69% growth in direct searches. There are also other sites highlighting alternatives such as http://prism-break.org/ & http://fixtracking.com/ (by DuckDuckGo)
JV: How important are the benefits of search personalization to users?
Search personalization is useful in some cases but there is one big disadvantage that companies doing search personalization do not mention. That is being trapped in a filter bubble (http://dontbubble.us/) and seeing only points of view that one agrees with, and less and less opposing viewpoints.
Additionally, we can do the aspects that people generally want when they talk about personalization without tracking or bubbling you. For example, when you type in weather we show your local weather in instant answer form.
JV: What are your plans to expand the business?
Our next milestone is to hit 1% of the search market share. We are about halfway towards that goal.
Life & Style blogs
Britain's kitchens so filthy that they present a health risk, says new research
Google Maps hides image of Android robot urinating on Apple in surprisingly insolent Easter egg
How to turn off/stop 'seen by' on Facebook: Disable it to make your chats seem less passive aggressive
KickassTorrents down: new Isle of Man domain taken offline just hours after launch
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
- 1 I've been called an abusive and dangerous parent, when all I did was listen to my transgender child
- 2 Why this father didn’t hide his daughter’s heroin overdose in her obituary
- 3 Smartphones are making children borderline autistic, says psychiatrist
- 4 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 5 Teaching profession headed for crisis as numbers continue to drop and working lives become 'unbearable'
iJobs Gadgets & Tech
£70000 - £90000 per annum + bonus + car allowance + benefits: Ashdown Group: H...
£28000 - £32000 per annum + Excellent benefits: Ashdown Group: Application Sup...
£28000 - £32000 per annum + Excellent benefits: Ashdown Group: Systems Analyst...
£40000 - £48000 per annum + bonus and benefits: Ashdown Group: European Recrui...