Apple sells over 300,000 iPads on debut

Apple says that it sold more than 300,000 iPads on its opening day, meeting the expectations of some analysts while underscoring the challenges the company still faces marketing the much-anticipated device beyond early adopters.

The figures, which included pre-orders that were picked up or delivered on Saturday, were hardly exceptional despite weeks of hype about the revolutionary nature of a new class of device that falls somewhere between the phone and computer.



In a research note earlier yesterday, Piper Jaffray analyst Gene Munster had doubled his initial forecast of first-day sales to 600,000 to 700,000, saying that "lines were longer than expected and supply was also better than expected."



But the actual numbers announced by Apple were closer to his original estimates.



Still, first-day US sales of the iPad exceeded those of the original iPhone in 2007, he said. He expects Apple to sell 1.3 million iPads in the current quarter compared with the 1.1 million for the iPhone in its first full quarter.

Sales of the iPhone have since picked up, and Apple sold 8.7 million worldwide in its latest quarter. The latest model, the 3GS, sold a million in just three days when it went on sale last summer, initially in the US and seven other countries. Saturday's iPad launch was in the US only.

Eager customers stood in long lines across the US on Saturday to be among the first owners of a device they were expecting to be a game-changer, even if they weren't quite sure yet how.



Once the initial iPad excitement settles, Apple may have to work harder to persuade a broader swath of people to buy one. Many companies have tried to sell tablet computers before, but none has caught on with mainstream consumers.



Apple essentially must convince people who already have smart phones, laptops, e-book readers, set-top boxes and home broadband connections that they need another device that serves many of the same purposes.



The iPad now on sale, at prices starting at $499 (£328), connects to the internet wirelessly through Wi-Fi. Some people may be waiting for a pricier version that can access the internet over cellular data connections. That version should be out later this month.

The iPad will also go on sale in other countries starting in a few weeks, though some Europeans made a trip to New York specifically to buy one on Saturday.



Kaufman Bros. analyst Shaw Wu, who had estimated that Apple sold 250,000 to 300,000 over the weekend, said the device has the potential to be another big hit in Apple's arsenal of products down the line with lower prices and better software for the device.



"When the iPhone was first launched, it was also somewhat of a disappointment. ... But as the iPhone got more refined, with more apps, better software, not to mention better prices ... then you started to see the volumes really take off," Wu said. "We think the iPad is similar."



He said checks of the supplier channel shows that Apple notified manufacturers to get ready for possibly 10 million units to be shipped, up from 5 million previously.



Broadpoint Amtech analyst Brian Marshall said the iPad's weekend sales met his expectations, especially with many stores closed for Easter. He said the iPad's Saturday sales of more than 300,000 units is about 60 per cent of his weekend forecast of 525,000 - a decent showing for a product that has garnered mixed reviews.



"We're off to a fantastic start," Marshall said.



But he said the device won't be overshadowing the iPhone, whose sales he expects to top $20 billion (£13 billion) this year, eight times his forecast of $2.5 billion (£1.6 billion) for the iPad.



"It's really all about the iPhone, but the iPad will generate fantastic sales this year," he said.



Apple, which is based in Cupertino, California, also said that iPad owners downloaded more than a million applications and more than 250,000 electronic books on Saturday.

Sport
The sun rises over St Andrews golf course, but will it be a new dawn for the Royal and Ancient Golf Club?
sportAnd it's Yes to women (at the R&A)
Arts and Entertainment
Friends is celebrating its 20th anniversary this year
tvSeries celebrates 20th anniversary
Sport
Yaya Touré (left) and Bayern Munich’s Spanish defender Juan Bernat
footballToure's lack of defensive work is big problem for City
Voices
voicesApple continually kill off smaller app developers, and that's no good for anyone
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

Sport
Wembley Stadium
footballNews follows deal with Germany
Arts and Entertainment
A spell in the sun: Emma Stone and Colin Firth star in ‘Magic in the Moonlight’
filmReview: Magic In The Moonlight
Sport
A 'Sir Alex Feguson' tattoo
football

Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear
tv

Thriller is set in the secret world of British espionage

Life and Style
life

News
ScienceGallery: Otherwise known as 'the best damn photos of space you'll see till 2015'
Life and Style
fashion

Bomber jacket worn by Mary Berry sells out within an hour

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Technical Product Marketing Specialist - London - £70,000

    £50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Data Analyst / Marketing Database Analyst

    £24000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Business Analyst – 2 year fixed term contract – Kent – Circa £55k

    £45000 - £55000 Per Annum 31 days holiday, pension, healthcare, annual bonus: ...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week