Apple stores in the UK have opted not to take part in Black Friday, despite running promotions in the US — leaving resellers the only way that shoppers in Britain can get discounts on the company’s products.
The company, which very rarely discounts its products, has taken part in the day before. But this year had no offers.
Apple’s online store instead has a special page set up for World Aids Day, and it says that it will be giving money from purchases to (RED), Bono’s Aids charity.
The only way to find deals on Apple products — including iPads, Macbooks and iPods — was through re-sellers. Stormfront, KRCS and Albion all offered savings on Apple products, and Paypal was giving 20% off iTunes credit.
Other non-specialist shops such as John Lewis and Tesco were offering deals on Apple products.
Last year, customers in the UK were offered £81 off Macs, 10% off iPods, and a range of savings on iPads. Those discounts were among the best in the world, with customers elsewhere mostly offered gift cards.
In the US this year, Apple is offering free iTunes cards with certain products. The cards can be spent on the iTunes store, app stores and the iBooks store, and a percentage of the purchases being given to Aids research.Reuse content