Britons spend 62m hours a day on social media - that's an average one hour for EVERY adult and child

 

Britons spend an estimated 62 million hours each day on Facebook and Twitter, according to a new survey on social media habits.

The poll suggests that around 34 million hours are spent on Facebook each day, with a further 28 million hours on Twitter.

And almost a third (30%) of the UK's 33 million Facebook users are on the network for at least an hour a day, with 13% spending at least two hours on Facebook each day.

More than a quarter (26%) of UK women on Facebook check their pages at least 10 times a day, compared to less than one in five (18%) of men.

Of the UK's estimated 26 million Twitter users, almost a third (31%) spend more than an hour a day on the network, while 14% - more than 3.6 million people - say their daily usage exceeds two hours.

The results are based on a survey of 1,500 adults carried out by OnePoll for online bank, first direct.

The survey also found Facebook was named as the primary social media platform by 59% of people. Only 9% named Twitter as their first-choice network, while 7% chose LinkedIn.

And 11% of Twitter users say it is important for them to have more "followers" on their feed than their friends, compared to just 4% of Facebook users who say it is important to appear more "popular" than their friends.

Dr David Giles, a reader in media psychology at Winchester University, said: "People's social media habits tend to be largely dependent on the number of friends who are on the social network with them.

"If all your friends are on Facebook or Twitter all the time, you risk cutting yourself off from a social life by not doing the same.

"So you spend several hours every day online simply to avoid feeling left out of conversations, or being isolated from your friends."

Rebecca Dye, social media manager at first direct, said: "The survey shows just how central Facebook and Twitter are to people's lives at the moment, often at the expense of other communications and regardless of how often they're actually posting updates or tweeting.

"It's important we engage with our customers in ways that best suit their lives, so the more people are using social media channels to have conversations, or just to 'listen in', the more we need to develop our presence in social media," she added.

PA

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree Group has been well establishe...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree Group has been well establishe...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree Group has been well establishe...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + Uncapped Commission: SThree: As a Trainee Recruitm...

    Day In a Page

    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003