Crowd-sourced map app Waze to accelerate with Google behind the wheel

Purchase price of Israeli-based reportedly $1 b

The bidding wars for Waze have been as high profile as it gets in the tech world, with Google, Facebook and Apple all mooted as potential buyers at one point. But Google have now closed the deal, offering a price of $1 billion (£643m) according to sources familiar with the matter speaking to the Financial Times.

Google announced the purchase on their official blog, promising that the team behind Waze will remain in their native Israel and that they will continue to "operate separately". Facebook's unwillingness to let the Waze developers to remain in the country was reportedly part of the reason for the social network's failure to make a winning bid.

"The Waze community and its dedicated team have created a great source of timely road corrections and updates," said Brian McClendon, Google Vice President, promising that the crowd-sourcing mechanic behind Waze would add to to Google's mission "to make a comprehensive, accurate and useful map of the world."

Users of Waze add to the map's functionality by volunteering information about traffic, gas prices, and even points of interest - turning each user on the road into a sensor that adds to the product's appeal.

As Waze expands its user base, the maps it offers will become even more informative. Combining this with the easy dominance of Google Maps in the market makes for a potent model for growth in terms of both users, and usefulness.

Noam Bardin, CEO of Waze described the company as "excited about the prospect of working with the Google Maps team to enhance our search capabilities", stressing that the app makers will "maintain [their] community, brand, service and organization."

"We evaluated many options and believe Google is the best partner for Waze, our map editors, area managers, champs and nearly 50 million Wazers globally," said Bardin.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: IT Support Analyst - London - £43,000

    £35000 - £43000 per annum + Benefits: Ashdown Group: Senior IT Support Analyst...

    Ashdown Group: Senior Network Engineer - London - £70,000

    £60000 - £70000 per annum + benefits: Ashdown Group: An excellent opportunity ...

    Ashdown Group: Senior Systems Administrator - London - £50,000

    £40000 - £50000 per annum + benefits: Ashdown Group: Senior Systems Administra...

    Ashdown Group: Application Support Analyst- (Customer Support) - £29,000

    £29000 per annum: Ashdown Group: Application Support Analyst- (Customer Suppor...

    Day In a Page

    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Why the league system no longer measures up

    League system no longer measures up

    Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
    Valentine's Day cards: 5 best online card shops

    Don't leave it to the petrol station: The best online card shops for Valentine's Day

    Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
    Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

    Devil in blue Costa is a reminder of what Liverpool have lost

    The Reds are desperately missing Luis Suarez, says Ian Herbert
    Ashley Giles: 'I'll watch England – but not as a fan'

    Ashley Giles: 'I'll watch England – but not as a fan'

    Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness