Uber suspended surge pricing for journeys to New York’s JFK airport shortly after taxi firms temporarily stopped serving it, in opposition to Mr Trump's travel ban
The #DeleteUber campaign that kicked off on social media last weekend has reportedly led to more than 200,000 users cancelling their Uber accounts.
A response to Donald Trump's so-called ‘Muslim ban’, the hashtag for the movement went viral when Uber suspended surge pricing for journeys to New York’s John F. Kennedy airport.
The move was widely interpreted as an endorsement of the President's controversial policy, coming shortly after the New York Taxi Workers Alliance held a protest opposing Mr Trump's travel ban, which involved taxi firms temporarily suspending services to the airport.
The controversial orders Donald Trump has already issued
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Trump and the Dakota Access pipelineOpponents of the Keystone XL and Dakota Access pipelines hold a rally as they protest US President Donald Trump's executive orders advancing their construction, at Columbus Circle in New York. US President Donald Trump signed executive orders reviving the construction of two controversial oil pipelines, but said the projects would be subject to renegotiation Getty Images
Trump and the Dakota Access pipelineUS actress and political activist Jane Fonda attends a rally with opponents of the Keystone XL and Dakota Access pipelines as they protest US President Donald Trump's executive orders advancing their construction, at Columbus Circle in New York Getty Images
Trump and the Trans-Pacific PartnershipUnion leaders applaud US President Donald Trump for signing an executive order withdrawing the US from the Trans-Pacific Partnership negotiations during a meeting in the Roosevelt Room of the White House in Washington DC Getty
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Trump and the mediaWhite House spokesman Sean Spicer arrives to speak at the daily press briefing at the White House in Washington DC Getty Images
Trump and the mediaWhite House Press Secretary Sean Spicer takes questions during the daily press briefing Getty Images
Trump and the Mexico wallA US Border Patrol vehicle sits waiting for illegal immigrants at a fence opening near the US-Mexico border near McAllen, Texas. The number of incoming immigrants has surged ahead of the upcoming Presidential inauguration of Donald Trump, who has pledged to build a wall along the US-Mexico border Getty Images
With Uber boasting millions of users, the New York Times' reported 200,000 figure represents little more than a small dent for the firm, but #DeleteUber had a much more significant impact away from the app charts.
Users had also been concerned about Uber CEO Travis Kalanick's relationship with the President, and the campaign has resulted in him stepping down from Mr Trump’s business advisory group, which he became a member of in December 2016.
“Earlier today I spoke briefly with the president about the immigration executive order and its issues for our community,” Kalanick wrote in a statement announcing the move.
“I also let him know that I would not be able to participate on his economic council. Joining the group was not meant to be an endorsement of the president or his agenda but unfortunately it has been misinterpreted to be exactly that.”
The company also tried to distance itself from the travel ban by replying to users’ account deletion requests with a message reading, “We wanted to let you know that Uber shares your views on the immigration ban. It’s unjust, wrong and against everything we stand for as a company.”