Facebook has tweaked its news feed so that stories that users read for longer — but don’t necessarily share, like or comment on — will show up higher.
The app will now watch for when people spend “significantly more time on a particular story in News Feed than the majority of other stories they look at”, and promote that up the news feed. It is an attempt to promote things that don’t necessarily get shared, the site said.
The algorithm that chooses what shows up in Facebook’s timeline has historically relied on liking, commenting and sharing among other factors. But research showed that users were seeing meaningful stories on the site but didn’t necessarily feel they could like or comment on it — such as information about a serious current event — and that should be promoted higher up.
In a blog post outlining the changes, Facebook software engineers pointed out that a user might be flicking through their feed and like a photo of a graduation, share a funny picture, but then dwell over a long post by someone detailing a recent trip. The fact that a user read the story in didn’t count in the news feed’s calculation, so the first two activities would be promoted higher — but now they will.
The site said that it will compare the reading time with normal, so that the effect of a slow connection or a slower reading speed won’t lead to things showing up when they shouldn’t.
10 facts you didn’t know about Facebook
10 facts you didn’t know about Facebook
Around 350 million photos are uploaded to Facebook every day, with the site estimating in September last year that users had so far put up more than 250 billion images. That’s 4,000 photos uploaded every second and around 4 per cent of all photos ever taken, according to a study by Nokia.
Facebook’s logo is blue because Mark Zuckerberg is red-green colour blind. “Blue is the richest color for me. I can see all of blue," said Zuckerberg in an interview with the New Yorker. The colour is so popular that Facebook’s campus store even sells nail polish in the exact shade named ‘social butterfly blue’.
Zuckerberg's famously low-key wardrobe (either a grey t-shirt or a hoodie) is so that the CEO saves time deciding what to wear each day. However, Zuckerberg is known to dress up when the occasion demands it. For a 2011 event with Barack Obama he showed up in a suit, with the president introducing himself by saying: “I’m Barack Obama and I’m the guy who got Mark to wear a jacket and tie.”
In July 2006 Zuckerberg turned down a $1 billion offer for the site from Yahoo. He was 22 years old at the time and owned 25 per cent of the company. Zuckerberg reportedly turned it down by saying “I don't know what I could do with the money. I'd just start another social networking site. I kind of like the one I already have.” He definitely made the right choice: Facebook is now valued at $135 billion.
A YouGov poll claimed that three-quarter of UK Facebook users' photos showed someone drinking or inebriated. However, the poll did ask users to estimate the number of boozy snaps themselves, and like all things on Facebook, there might have been an element of exaggeration involved.
Facebook operates a bounty hunter program – for bugs. Like many other big technology companies Facebook offers cash rewards to security researchers who point out flaws in the site’s code. The minimum payout is $500 and the largest prize to date has been $33,500.
More than a third of divorce filings in 2011 referenced Facebook, said a survey from UK-based legal firm Divorce Online. The exact figures may be an estimate, but with just under 8 trillion Facebook messages sent in 2013 it’s certain that a substantial body of evidence is to be found on the social network.
Zuckerberg isn’t much of a Twitter fan. Despite having nearly three hundred thousand followers on the service he’s only tweeted 19 times - once in 2012 and the rest in 2009. Although Facebook dwarfs twitter in terms of active users (1 billion compared with 200 million by some accounts) the micro-blogging site handles breaking news better. Facebook has introduced trending topics and hashtags to counter this.
Following the financial crisis of 2008 and 2009 Iceland decided to rewrite their constitution using Facebook to solicit suggestions from citizens. Unfortunately, despite this forward thinking approach, the document was killed by politicians in mid-2013 for various (mostly technical) reasons.
You can browse Facebook upside down. Facebook currently supports more than 70 different languages – including English (Pirate) and English (Upside Down). Check the bottom of the column on the right of your newsfeed and click your current language to change!
The site is rolling the change out already and will continue to do so in the coming weeks. Stories from Facebook Pages won’t see a significant hit to their traffic, the site said.