Facebook will track users outside of the site, says 'people want more targeted advertising'
Users can opt-out of the new tracking policy and view and edit their advertising profile used to target ads for the first time
Facebook has announced two major changes to its advertising policy that will let it track users across the web and give them access to the advertising profiles created by the social network of their likes and interests.
The site creates profiles in order to sell targeted adverts tailored to the individual but has never before let users view or edit the information in those files.
Users’ web browsing activities outside of Facebook will also be added to this profile through the Facebook ‘Like’ button. Even if individuals do not click this on third-party sites it still registers their presence if they are logged into Facebook in the same browsing session.
Similar buttons from Twitter and Google have identical abilities, but this is the first time Facebook has chosen to utilise this wealth of data. If users don’t want to be tracked in this way then they can opt out via the Digital Advertising Alliance or for mobile browsing adjust their settings on their handset.
Brian Boland, Facebook’s’ vice president of ad product, told the New York Times that people “want more targeted advertising” and that the aim of the new policies was to make it clearer to individuals why they were seeing certain ads.
Adverts on the site will have drop down menus in the top right-hand corner that gives users more control over these adverts. Individuals can find out why they are being shown an advert based on the likes and interests that Facebook has logged – or they can choose not to see any more similar adverts in the future.
The new policies will likely meet with a mixed reaction from privacy advocates and the site’s users. Although Facebook is giving people more control over what sort of adverts they see they’re also becoming more aggressive regarding the types of data they collect. The changes will appear for US users in a few weeks and in other countries over the following months.
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Victoria Beckham's clothing sales double to £30 million in one year
GTA 5: Christmas arrives in Los Santos as update brings snowball fights, festive jumpers and a homing missile launcher
'Tis the season!: Google celebrates Christmas Eve with second animated Doodle
Christmas 2014: Jesus was not born in a stable, says theologian
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
- 1 Planes go hybrid-electric in important step to greener flight
- 2 Antonio Martin shooting: Mayor says there should be 'no comparison' to Ferguson
- 3 Antonio Martin shooting: Police and protesters clash over teenager's death just five miles from Ferguson, Missouri
- 4 Northern Lights above Britain: Stunning Aurora Borealis illuminates Northumberland sky on Christmas Eve
- 5 British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
iJobs Gadgets & Tech
£35000 - £45000 per annum: Ashdown Group: Moodle Developer (PHP ,Linux, Apache...
£17000 - £30000 per annum: Recruitment Genius: This is a fantastic opportunity...
£21000 - £26000 per annum: Recruitment Genius: This Award-winning pharma softw...
£30000 - £45000 per annum: Recruitment Genius: A Senior Java Developer is requ...