Google Nexus One 'sales lag Apple and Motorola'
Wednesday 17 March 2010
Google's initial sales of its Nexus One smartphone have significantly lagged the pace of Apple Inc's iPhone and Motorola's Droid sales coming out of the starting gate, an analytics firm said yesterday.
According to a report by Flurry, Google sold roughly 135,000 of its new Nexus One phones in its first 74 days on the market. By contrast, Apple sold 1 million of the original iPhones in the first 74 days, while Motorola sold 1.05 million Droid phones - which are based on Google's Android software - during the same timeframe.
The sales estimates, which Flurry said it based on software applications featuring its analytics technology that have been downloaded to most of the phones, suggests a less than stellar start to Google's plan to play a larger role in the mobile phone business.
Google launched the Nexus One phone, which it developed with handset manufacturer HTC Corp of Taiwan, in January, marking the first time the giant Internet search company had sold a hardware device directly to consumers.
But the Nexus One, unlike the iPhone or the Droid, can only be purchased on the Web and is not available at retail stores. Google has also advertised the phone exclusively online, foregoing the high-profile television ad campaigns of the iPhone and the Droid.
Kaufman Brothers analyst Aaron Kessler said he would have assumed that Google would sell more than 135,000 units.
"Clearly Google is not spending a lot of money marketing it. It doesn't seem like Google has huge expectations on this one," said Kessler.
But he noted that Google's broader mobile strategy is to grow the overall base of devices from various manufacturers that use Google's Android smartphone software.
According to a recent report by comScore, the market share of Android-based smartphones in the US grew to 7.1 per cent in January from 2.8 per cent in October 2009.
By contrast, Apple's share grew at a slower pace, reaching 25.1 per cent in January compared with 24.8 per cent in October.
Google said in an emailed statement that the company was pleased with its sales volume and by how the Nexus One has been received by customers. Google's partners are shipping more than 60,000 Android based handsets each day, compared to 30,000 just three months ago, Google said.
Google announced separately on Tuesday that a new version of the Nexus One is now available that works on AT&T's 3G wireless network. Previously, the Nexus One was only compatible with AT&T's lower speed 2G or EDGE network.
Google has said that the phone will be available with Verizon Wireless, the largest wireless carrier in the US, sometime in the spring. Verizon Wireless is a joint venture of Verizon Communications Inc and Vodafone Group Plc.
Flurry said it used the first 74 days of sales as a benchmark, since that was the timeframe that Apple initially announced it took to sell the first million iPhones in 2007. Since March 19 will mark the first 74 days of Nexus One sales, Flurry said it forecasted results for the last few days of the period.
Life & Style blogs
What marriage would look like if we actually followed the Bible
Overly-controlling parents cause their children lifelong psychological damage, says study
What do the emojis on Snapchat mean?
Star Wars BB-8 droid toy is real, should be impossible
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
Britain to take more refugees as Cameron bows to pressure after more than 250,000 back our campaign
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
- 1 President Obama leaves touching comment on Humans of New York photo from Iran
- 3 The Chinese city where men have 'three girlfriends because there are so many women'
- 4 German police forced to ask public to stop bringing donations for refugees arriving by train
- 5 Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
iJobs Gadgets & Tech
Negotiable: Recruitment Genius: Do you get a buzz from thinking up new ideas a...
£35000 - £60000 per annum: Recruitment Genius: In 2014, they launched the worl...
£23958 - £29282 per annum: Recruitment Genius: One of the North West's leading...
£22 - £25k basic + Commission=OTE £35k + Benefits: Guru Careers: A Bathroom Sh...