Nintendo, Sony and Microsoft wage war
Wednesday 16 June 2010
Electronics hardware makers yesterday showed off snazzy new devices enabling motion-sensing play and 3D effects, intensifying a battle to introduce video-gaming to a new generation of casual users.
Hot on the heels of Microsoft's full-body motion-sensing Kinect, Japan's Nintendo on Tuesday took the wraps off a new version of its DS handheld device that can play games and show movies in 3D without glasses.
And Sony Corp introduced the "Move" - which like Nintendo's popular Wii employs a wand-like controller to double as everything from a tennis racket to a baseball bat in games - and promised up to a score of 3D titles soon for its PlayStation 3 console.
The launches and demonstrations from the triumvirate of gaming hardware makers at this week's E3 expo in Los Angeles - the gaming industry's most important annual showcase - set the stage for a pitched battle to bring players beyond the hard-core fanbase into the fold.
Analysts said Microsoft made the biggest splash with a seemingly revolutionary platform that employs no controller, and a clear mandate to target casual players. And Nintendo's move to add a third dimension to its market-leading DS mobile handled device will shore up its market position.
The triumvirate that rules the market for gaming devices is stepping up their battle just as the industry is beginning to recover from a two-year slump. Analysts say laggard Sony, the erstwhile consumer electronics leader that has seen Nintendo surge ahead with the well-received Wii, has a potential winner in Move but that the jury was still out.
Sony's Move appeared to mimic a gaming system that Nintendo pioneered with the controller-operated Wii a couple years ago, but Sony argued the precision of its technology -- which captures every twist and contortion of arm actions -- and the ability to employ combinations of buttons will continue to please hard-core players.
"It may well be more versatile than Kinect, but the challenge there is demoing it. Sony does have the biggest challenge ahead of them - they have the furthest to go," said M2 Research analyst Billy Pidgeon.
"It's still possible that Sony could knock them off, but they didn't make the case for doing that this year."
Another innovative technology highlighted was cloud gaming - the hosting and playing of games on servers without the need to buy and store a game from a home device.
Cloud service OnLive announced titles including Ubisoft Entertainment SA's Assassin's Creed and Electronic Arts Inc's Mass Effect 2, stored on Dell Inc servers and played - via AT&T connections on computers and eventually TVs.
"It's a very ambitious project. We will see how it goes," Take Two Interactive Chairman Strauss Zelnick said. "You are talking about a very complex situation, where even small amounts of latency or incompatibility will create a problem. They feel they have solved these problems."
Life & Style blogs
Android One handsets launch in India: £65 apiece with cricket scores baked in
Students in the south east of England gain the most weight in their first year
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Vogue under fire for 'Big Booty' article
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
Salmond accused of laughing off national debt with ‘what are they going to do: invade?’ joke
- 1 Scottish independence: Ireland since 1919 is a lesson for Scotland in what a Yes vote means
- 2 Thailand deaths: Pair's bloodied bodies found naked on Koh Tao beach
- 3 Lego breaks out of the toy box and heads for the gallery
- 4 Julian Assange and Edward Snowden join piracy mogul Kim Dotcom’s political campaign in New Zealand
- 5 Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
iJobs Gadgets & Tech
£30000 - £35000 Per Annum Plus excellent benefits: Clearwater People Solutions...
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: We are currently r...
£30000 - £35000 per annum + Benefits: Ashdown Group: IT Support Manager - Near...
£55000 - £60000 Per Annum + benefits: Clearwater People Solutions Ltd: Senior ...