Online singletons turn to social networks to find love
Social media has revolutionised the way people communicate and now it seems it is also the preferred way for people to find love.
Twitter, Facebook and other social media sites are used by 59 per cent of online daters in a trend referred to as network dating, according to a survey.
And it appears people are becoming more varied in their approach to seeking out a potential partner, using every online opportunity to set hearts aflutter.
MySpace popularised network dating and the bombardment of unattached people with "lovely single guys and girls" on Facebook has helped it to grow.
It has led to social media based services such as Fancy My Friend in Australia and Zoosk in which others help to hook up those searching for romance.
The poll of 1,899 people found that 72 per cent of respondents used both online dating sites and social media platforms while 19 per cent used social media sites alone. Just nine per cent said they solely used dating sites.
Of those, 59 per cent said they preferred social media platforms with 51 per cent beleiving them to be safer and a third saying it enabled them to meet people through mutual friends.
One of the reasons for shunning dating websites is stigma with 27 per cent of people not wanting to admit meeting their partner that way.
The poll was conducted by myvouchercodes.co.uk whose chairman Mark Pearson said: “Dating via social media can feel a lot safer, especially with the presence of mutual friends online. However, for a lot of people, the thought of having their friends involved in their dating life might not be ideal.”
Life & Style blogs
iPhone 6 will function as 'mobile wallet' following Apple deal with Visa - reports
Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
Is Apple's iCloud safe after leak of Jennifer Lawrence and other celebrities' nude photos?
David Sedaris: What I learnt from Fitbit about the world around me
Anal sex study reveals climate of 'coercion'
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
- 1 Emma Watson on Jennifer Lawrence naked photo leak: 'Even worse than seeing women's privacy violated is reading the comments'
- 2 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Cee Lo Green: It is only rape if the victim is conscious
- 5 Nigerian witch-finder Helen Ukpabio threatens legal action against human rights organisations
iJobs Gadgets & Tech
£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Front-Office D...
£40000 - £50000 per annum + Benefits, Training & Bonus: Harrington Starr: C# S...
£35000 - £36500 per annum: Ashdown Group: Systems Administrator (SharePoint) -...
£600 - £800 per day: Harrington Starr: Derivatives Risk Commodities Business A...