Opportunists find there's money to be made from Twitter
Thursday 25 June 2009
Twitter's founders haven't decided how to cash in on their internet messaging service. But this approach may not prevent a gold rush among opportunistic outsiders.
Lolplaying, the maker of a new role-playing game on Twitter called 140 Mafia, is trying to explore Twitter's moneymaking potential with Super Rewards, a "virtual currency" service.
Super Rewards gives players of online and mobile games ways to gain the upper hand against their opponents. The price - a fee, or a willingness to accept offers from advertisers.
It's already proven to be a lucrative model at Facebook and MySpace. Now Super Rewards co-founder Jason Bailey is confident it will pay off on Twitter.
Bailey said the 40-employee company is on pace to reach $100 million in revenue this year.
Most people pay Super Rewards about $10, but some have forked out thousands of dollars, Bailey said.
"It's all about ego and status for them," he said. "Clearly, some people have more money than brains."
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