PS4 launch: Oxo Tower given a Sony makeover
The tower is shown lit up with the icons of the PlayStation controller's buttons
Thursday 14 November 2013
The iconic Oxo Tower on London’s South Bank has undergone a transformation in order to ramp up excitement for the forthcoming launch of Sony’s Playstation 4.
A team of abseilers have changed the famous letters on the external wall of the tower so that it will now display a circle, cross, square and triangle – the main buttons on a PlayStation controller.
The symbols will be lit up at 4pm this evening (November 14) and will be visible amid the glowing London skyline.
It’s all part of Sony’s marketing campaign for its upcoming console, the Playstation 4. The so-called “next-gen” console will rival its counterpart, Microsoft’s Xbox One.
The Oxo Tower will keep the symbols until November 30, the release date of the PlayStation 4.
Kirstie Allsopp has waded into the female fertility debate again
Gillian Anderson lays into gender disparity in Hollywood
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Wild ram head-butts drone out the sky, waits for pilot to turn up then head-butts him too
The truth about student sex workers: it's far from Belle Du Jour
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 5 Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
- < Previous
- Next >
iJobs Gadgets & Tech
£40000 - £45000 Per Annum + benefits: Clearwater People Solutions Ltd: Domino ...
£35000 - £45000 per annum + benefits: Ashdown Group: A highly successful, inte...
£18000 - £23000 per annum + OTE: SThree: SThree are seeking Trainee Recruitmen...
£Competitive + Excellent Benefits: Guru Careers: An Account Director with a ba...