Report: Google considering making its own computer chips

The search giant could switch from the currently favoured x86 processors designed by Intel to their customized system based on ARM designs

Alongside Amazon and Facebook, Google is one of the web’s de facto rulers, but when it comes to keeping its many services running, the search giant relies on another company, Intel, to supply the chips that power its many servers.

That might be about to change. Bloomberg have reported that the search giant is mulling over the possibility of producing its own processors, with custom-designed chips that would work more efficiently with Google’s software.

“We are actively engaged in designing the world’s best infrastructure,” Liz Markman, a spokeswoman for the company responded. “This includes both hardware design (at all levels) and software design.”

Google would reportedly work from designs produced by British company ARM Holdings. ARM chips are valued for their low power consumption and cool running temperatures - two linked qualities that have seem them prosper as smartphones and tablets have become common.

However, the British chip designers have not had much luck trying to muscle into the market for data centers and servers, an area long dominated by Intel. If Google were to throw its weight behind ARM’s designs then it could have a significant effect on the industry.  

A switch over to new processors would be an extremely arduous and time-consuming task for Google, but as the Wall Street Journal notes “Google faces huge cost pressures, as both the number of people conducting Web searches and the number of searches they do keep expanding.”

Google’s many millions of users might not notice the difference if the company decides to switch its chips, but alongside the search giant's Chromebooks and Nexus range of devices, the move would be another step towards controlling how we access the web, from server to click.

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
News
i100
News
Prince Harry is clearing enjoying the Commonwealth Games judging by this photo
people(a real one this time)
Extras
indybest
News
Richard Norris in GQ
mediaGQ features photo shoot with man who underwent full face transplant
Sport
Lionel Messi looks on at the end of the final
football
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Content Manager - Central London

    £35000 - £40000 per annum + Benefits: Ashdown Group: Content Manager - Central...

    Java Developer

    £45000 - £60000 per annum + competitive: Progressive Recruitment: JAVA DEVELO...

    Microsoft Dynamics AX Developer

    £475 - £550 per day: Progressive Recruitment: MDAX / Dynamics AX / Microsoft D...

    .Net/ C# Developer/ Analyst Programmer - Eciting new Role

    £45000 - £50000 per annum + competitive: Progressive Recruitment: .NET/ C# .Pr...

    Day In a Page

    The children were playing in the street with toy guns. The air strikes were tragically real

    The air strikes were tragically real

    The children were playing in the street with toy guns
    Boozy, ignorant, intolerant, but very polite – The British, as others see us

    Britain as others see us

    Boozy, ignorant, intolerant, but very polite
    Countries that don’t survey their tigers risk losing them altogether

    Countries that don’t survey their tigers risk losing them

    Jonathon Porritt sounds the alarm
    How did our legends really begin?

    How did our legends really begin?

    Applying the theory of evolution to the world's many mythologies
    Watch out: Lambrusco is back on the menu

    Lambrusco is back on the menu

    Naff Seventies corner-shop staple is this year's Aperol Spritz
    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on