A Snapchat update has today removed the Best Friends feature, which allowed users to see the people other users snapped with the most.
It was popular as a slightly invasive way of keeping tabs on who friends or loved ones are talking to or exchanging pictures with the most, and its departure has caused a tide of emotion.
Some rejoiced at being able to communicate more anonymously:
Most boys now theres no best friends on snapchat https://t.co/aKxDNhcDRm— Liam Harris (@LiammH_) January 27, 2015
Other felt like they'd lost control over their relationships:
Why did snapchat disable the best friends feature?! Do you know how many people I caught out through that!!!!!!!!— rhirhi (@StylesIsFit) January 28, 2015
Most simply questioned the health of relationships that require Best Friends snooping:
Lol if your honestly worried bc you can't view your bf/gf snapchat best friends why are you even in that relationship— dakota straub (@DakotaStraub) January 27, 2015
In response to the complaints, Snapchat CEO Evan Spiegel tweeted that the feature will be reinstated through a new update this afternoon.
We'll bring back BFs soon. A few higher-profile friends wanted to keep their usernames private - we'll come up with a better way to do that.— Evan Spiegel (@evanspiegel) January 27, 2015
This is the latest example of techno-paranoia, following Whatsapp's introduction of blue ticks that let you know when a friend has seen your messages.
Yesterday, Snapchat introduced Discover, with which it hopes to encourage news organisations to use the site.
The tool allows companies to set up channels that will then send stories and media through the app. Users will click on each of the media companies’ channels and then be shown photos, videos, "awesome long form layouts" and adverts.