Tech showcase looks to regain "wow" factor

The Consumer Electronics Show in Las Vegas this week promises to showcase new battlegrounds in technology, and with an economic recovery slowly taking root, attendees are looking for more dazzle than last year, when CES was perhaps most notable for a lack of major news.

Portable computing devices of many flavors will be front and center as the continued blurring of the line between the smartphone and PC causes new rivals to duke it out on unfamiliar ground.



Shipments of netbooks, which skyrocketed last year, are expected to approach 40 million units in 2010 as more consumers take to the mini-laptops designed for Web-surfing and email on the go, according to DisplaySearch.



And a new wave of even smaller laptops - which some are calling smartbooks - running on low-power, ARM-based mobile phone chips from companies like Qualcomm Inc and Nvidia Corp are expected to emerge at CES. Such chips are based on technology licensed by ARM Holdings Plc.



If consumers warm to these devices, they would represent a threat to the Intel-Microsoft dominance of the PC ecosystem, as these devices cannot run Windows PC operating systems.



"This is the first year we can really take the ARM-based processors seriously," said Wedbush Morgan analyst Patrick Wang. But he added that these devices may take a year or more to catch on, and noted that Intel's new Pineview Atom chip is getting good traction in the newest crop of netbooks.



ARM chips also power e-readers like Amazon.com Inc's Kindle. Forrester expects 6 million e-readers to be sold in the United States in 2010, and a slew of competing devices will be on display at CES.



But analysts say e-reader prices need to fall considerably in order to gain widespread adoption from consumers. New models by startup companies, such as the Alex from Spring Design and the Que proReader from Plastic Logic, should ramp up competition in the category.





2009 saw the explosion of the smartphone market, led by Apple Inc's iPhone, Research in Motion Ltd's BlackBerry and multiple devices based on Google's Android software. Long-time cellphone leader Nokia has found itself scrambling to adapt.



Research house Gartner expects the smartphone market to nearly triple by 2012 to 525 million units.



The highlight of last year's CES came from Palm Inc, which unveiled its Pre smartphone in Vegas. Palm, whose sales momentum is a big question mark, will be hosting an event this year, where many expect it to announce new carrier partners beyond Sprint Nextel Corp.



This week's CES could find itself upstaged by Google, which is widely expected to unveil its first own-branded phone at a separate event at its headquarters later today.



But Jean-Laurent Poitou, managing director of Accenture's electronics and high-tech business group, said CES will not be missing the cool factor, as companies have continued to spend during the downturn to advance their technology.



"This year's CES is probably going to see more innovation impact than most in the past couple of years," he said.



Top TV makers including Sony, Panasonic, LG Electronics and Samsung Electronics are expected to show off their 3D TVs, although consumer interest is still uncertain given the cost of accessories like glasses and the lack of sports programing.



"3D is a big deal .... Every major TV manufacturer is putting on a 3D push," said Jason Oxman, a spokesman for CEA. He compared the pace of adoption of 3D TV to that of high-definition TV, which can now be found in half of all homes in the United States, according to Forrester Research.



Industry tracker DisplaySearch estimates that 1 million 3D TVs were shipped in 2009 - less than 1 per cent of overall TV purchases, with the number rising to 9 million in 2012.



The Consumer Electronics Association, which runs CES, is expecting around 110,000 attendees, down slightly from last year. Roughly 2,500 exhibitors are expected, versus 2,700 a year ago.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: 3rd Line Virtualisation, Windows & Server Engineer

    £40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...

    Recruitment Genius: Partner Manager - EMEA

    £50000 - £100000 per annum: Recruitment Genius: A Partner Manager is required ...

    Recruitment Genius: Regional Sales Manager - OTE £100,000

    £45000 - £100000 per annum: Recruitment Genius: A Regional Sales Manager is re...

    Recruitment Genius: IT Support Engineer

    £18000 - £22000 per annum: Recruitment Genius: The company provides IT support...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific