Tinder has launched its long-awaited Super Like, giving people an extra powerful swipe that they can use to express even more of an interest in someone.
The feature is being rolled out internationally. The feature, which is access by swiping up, has been trialled across the world but is now available for everyone.
People can only use the Super Like once per day. But it has much more power — rather than being an anonymous expression of interest, the fact that you have super liked someone will make them show with an extra badge, indicating that they’ve taken an extra special liking to a person.
Tinder points out that there is no way of banking super likes. So it encourages users to use them once a day so that they can “be really special while making sure everyone can use them”.
They are available for people with and without Tinder Plus, the app’s special subscription service that gives unlimited normal swipes among other features. But Tinder’s cofounder and CEO Sean Rad said that the new feature was leading more people to look into the paid-for version.
People are three times more likely to get matched with someone they’ve Super Liked, according to Tinder. And conversations that begin with an upward swipe last 70 per cent longer than those that start with a normal one, the app says.
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