Twitter offers professional-grade analytics to all
New tool allows ordinary users to track how well each individual tweet performs
Thursday 13 June 2013
Twitter has opened up its Analytics platform to the public, allowing ordinary users to track in detail how their tweets are performing.
Analytics have previously only be available to advertising partners – counting how often links are clicked, and totting up exactly how many Retweets, Favourites, and Replies each tweet receives.
To access the statistics users must click on the Twitter Ads dashboard and select the ‘Analytic’ tab. Users can also sort by “Best, Good or All” for a quickly tabulated ranking of their Twitter feed.
Now individuals, as well as international conglomerates, can worry in minute detail about their social reach on the site. Users can even download a CSV file of their data.
The move seems part of Twitter’s drive to monetize their service. The advertising dashboard that contains the Analytics data is usually of interest only to large businesses, interested in paying to display their tweets to a targeted audience.
Opening up the service to all and sundry encourages smaller-profile users to consider their reach online and perhaps pay for Twitter’s services. As well as creating new streams of revenue, Analytics-for-all might strengthen Twitter’s profile as a ‘horizontal’ platform, allowing for more equal voices for users of all sizes.
Life & Style blogs
Looking past the search results: Google 2.0 will 'build airports and cities' says report
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
iOS 8: how to free up memory on your iPhone or iPad to install the update
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Archbishop of Canterbury admits doubts about existence of God
Portuguese academic says British are 'filthy, violent and drunk'
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
- 3 Kim Kardashian 'nude pictures' leaked on 4chan in new celebrity hacking attack weeks after Jennifer Lawrence scandal
- 4 Matthew Miller: American sentenced to hard labour in North Korea 'wanted to be Snowden II'
- 5 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
iJobs Gadgets & Tech
£24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...
£40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...
£50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...
£18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...