Twitter redesign hopes to reel in extra users before an IPO

New look to the microblogging service simplifies the layout and allows users to more easily follow content and conversations

Twitter is planning a visual overhaul of its mobile apps in a bid to attract more mainstream users in the run up to its IPO, according to All Things D.

The four navigation buttons at the bottom of the iPhone version will be replaced by swiping through different streams such as the current reverse-chronological timeline as well as one for interactions with other users and one dedicated to tweets which contain images.

In a move away from Twitter’s text-based roots, the visually richer revamp will see content such as images and videos embedded within the user’s timeline with no need to expand a tweet to view it, much like the current Discover stream which will not make it into the new version.

The new user interface marks Twitter’s third major revamp in its seven-year history but is significant in its divergence from the social network’s previous policy of consistency across its mobile apps.

Alongside a graphically more intense app, Twitter’s recent introduction of blue lines to group conversations, abandoning strict chronology, suggest a convergence between Twitter and Facebook as the two social networking giants thrash it out for the advertising dollars.

Facebook made a move in Twitter’s direction in June when it introduced hashtags for grouping related content.

It has also been suggested that Twitter is experimenting with a dedicated television stream devoted to discussions of what a user’s followers are watching.

The social network has already capitalised on the phenomenon of tweeting during television programmes in the US with its Twitter Amplify service which uses synchronised in-tweet promotions to boost the impact of traditional broadcast advertising.

A small update to the iPhone app is expected shortly after Apple’s iOS 7 launch this Wednesday with a more significant one following it.

A redesigned Android app has already been released to those who have signed up for beta testing.

Twitter users on Google’s mobile operating system have been swiping between columns for some time, but the number of columns has been increased from four to seven. In addition to Home, Notifications, Messages and Profile are Activity, Trending, and finding new people to follow on the service.

The same options are also navigable via a left-hand sliding panel which uses the user’s blurred header image as a background.

Previous reactions to changes to the Twitter website suggest that users may not react favourably to the redesign. The introduction of blue lines to group conversations in August garnered mass criticism on the social network.

News
news
Arts and Entertainment
tvSPOILER ALERT: Like a mash-up of 28 Days Later, Braveheart, The Killing and Lord of the Rings, this GoT episode was a belter
Life and Style
Angel Di Maria is shown the red card
tech
Sport
Roger Federer after his win over Tomas Berdych
sport
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Lead Developer - ASP.Net / C# / MVC / JavaScript / HTML5

    £55000 - £65000 per annum: Recruitment Genius: Our client is looking for a Lea...

    Recruitment Genius: IT Support Engineer

    £45000 - £48000 per annum: Recruitment Genius: An IT Support Engineer is requi...

    Recruitment Genius: Junior Web Designer

    £18000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: 1st / 2nd Line IT Support Technician

    £20000 - £25000 per annum: Recruitment Genius: They are a small IT consultancy...

    Day In a Page

    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific
    In this the person to restore our trust in the banks?

    In this the person to restore our trust in the banks?

    Dame Colette Bowe - interview
    When do the creative juices dry up?

    When do the creative juices dry up?

    David Lodge thinks he knows
    The 'Cher moment' happening across fashion just now

    Fashion's Cher moment

    Ageing beauty will always be more classy than all that booty
    Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination

    Health fears over school cancer jab

    Shock new Freedom of Information figures show how thousands of girls have suffered serious symptoms after routine HPV injection
    Fifa President Sepp Blatter warns his opponents: 'I forgive everyone, but I don't forget'

    'I forgive everyone, but I don't forget'

    Fifa president Sepp Blatter issues defiant warning to opponents
    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report

    Weather warning

    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report
    LSD: Speaking to volunteer users of the drug as trials get underway to see if it cures depression and addiction

    High hopes for LSD

    Meet the volunteer users helping to see if it cures depression and addiction
    German soldier who died fighting for UK in Battle of Waterloo should be removed from museum display and given dignified funeral, say historians

    Saving Private Brandt

    A Belgian museum's display of the skeleton of a soldier killed at Waterloo prompts calls for him to be given a dignified funeral