Twitter set to make money through advertisements
Tuesday 13 April 2010
Popular microblogging site Twitter is all set to unveil its advertisement model today, which would mark its first step toward allaying concerns about its revenue generating potential.
The advertising program known as "Promoted Tweets" will be rolled out to two to 10 per cent of users via search on Twitter.com beginning today, company spokesperson Sean Garrett told Reuters.
Promoted Tweets are ordinary tweets that businesses and organizations want to highlight to a wider group of users, Garrett said.
"Users will start to see tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages," he added.
Several companies will run ads, including Best Buy, Virgin America and Starbucks, the New York Times said on its website.
The 2 and a half year old internet start-up's short text messages or "tweets" have become a global social phenomenon and the service is used by millions of people every day.
"Twitter has great potential as a marketing and advertising channel with opportunities to create viral buzz around a product or service," said Eden Zoller, analyst at technology research firm Ovum.
"The flip side of Twitter's immediacy is that if advertising messages are not very carefully positioned users can hit back at brands and in real time, and brands will have little control over this."
Twitter, a privately held company, does not report earnings, but its website says: "While our business model is in a research phase, we spend more money than we make."
Life & Style blogs
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
They are neither a 'state' nor 'Islamic': Why we shouldn't call them Isis, Isil or IS
Tunisia beach attack: How can British Muslims respond to the latest outrages?
- 1 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
- 2 Iain Duncan Smith's expenses credit card is suspended after he runs up £1,000 debt to taxpayer
- 3 German ethics council calls for incest between siblings to be legalised by Government
- 4 French woman dies in freak bungee jumping accident
- 5 Jennifer Garner and Ben Affleck to divorce and end their 10-year marriage
iJobs Gadgets & Tech
£28000 - £30000 per annum: Recruitment Genius: A Project Coordinator is requir...
£26000 - £32000 per annum: Recruitment Genius: An IT Support Technician is req...
£18000 - £21000 per annum: Recruitment Genius: This is an opportunity to join ...
£18000 - £23000 per annum + competitive: SThree: As an Associate Recruitment C...