Twitter set to make money through advertisements
Tuesday 13 April 2010
Popular microblogging site Twitter is all set to unveil its advertisement model today, which would mark its first step toward allaying concerns about its revenue generating potential.
The advertising program known as "Promoted Tweets" will be rolled out to two to 10 per cent of users via search on Twitter.com beginning today, company spokesperson Sean Garrett told Reuters.
Promoted Tweets are ordinary tweets that businesses and organizations want to highlight to a wider group of users, Garrett said.
"Users will start to see tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages," he added.
Several companies will run ads, including Best Buy, Virgin America and Starbucks, the New York Times said on its website.
The 2 and a half year old internet start-up's short text messages or "tweets" have become a global social phenomenon and the service is used by millions of people every day.
"Twitter has great potential as a marketing and advertising channel with opportunities to create viral buzz around a product or service," said Eden Zoller, analyst at technology research firm Ovum.
"The flip side of Twitter's immediacy is that if advertising messages are not very carefully positioned users can hit back at brands and in real time, and brands will have little control over this."
Twitter, a privately held company, does not report earnings, but its website says: "While our business model is in a research phase, we spend more money than we make."
tvSteven Moffat reveals the actor was dying to take on the role of the Time Lord and says he is excited to see what he will do with the character
Life & Style blogs
Low-cost metal 3D printer could be the next step in home manufacturing revolution
YouTube: Top trending videos of 2013 - including Tom Daley and Peppa Pig
People who drink alcohol outlive those who abstain, study shows
Exercise most effective lifestyle choice for preventing dementia, researchers say
GTA 5 update: Content Creator released, online heists and story mode updates coming soon
- 1 Nelson Mandela memorial sign language interpreter was a 'fake'
- 2 It’s shameful that our universities have accepted gender segregation under pressure from the most oppressive religious fanatics
- 3 Sir Ian McKellen hits back at Damian Lewis' 'fruity actor' claims
- 4 Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
- 5 Selfie at funeral: Cameron squeezes in on Obama snap at Mandela memorial
- < Previous
- Next >
iJobs Gadgets & Tech
£25000 - £30000 Per Annum: Clearwater People Solutions Ltd: 1st/2nd Line Suppo...
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: Systems Engineer x...
£450 - £535 per day: PCR Recruitment Limited: Android Developer - West London ...
£35000 - £45000 Per Annum on call shift allowance: Clearwater People Solutions...