For those who have only just got to grips with online memes like planking and vadering, now whaling has been added to the mix.
The craze has taken over the smartphone app Vine, where users post six-second videos of themselves to a Twitter-like feed.
Rather than harpooning defenceless whales, the short clips labelled #whaling show people launching themselves backwards in an attempt to resemble a whale breaching in the ocean.
Users often ‘whale’ behind furniture to cover their bodies and create the best illusion of breaching.
As is the way on Vine, many of the videos are shot in public places to embarrass both the ‘whalers’ and unwitting passersby.
The trend has quickly escalated to include multiple ‘whalers’, and enthusiastic sound effects.
The move is so popular that Vine has offered its own definition to guide confused users, reading: “[whaling is] to dive backwards with one’s body in a public or unusual place, like a whale breaching the surface of the ocean.”
It is thought the first whaler was a viner called Worldchamp Santwon, whose clip of himself doing the move in a fast food restaurant has over 40,000 shares, although the origin of Vine trends are difficult to pinpoint.