Nokia's 'Normandy' handset: an Android smartphone to boost the low-end market
Plans for the smartphone are reportedly "full steam ahead", with sources suggesting it could substitute the ailing Asha range
Nokia are reportedly working hard on an Android-based handset that might help them succeed in the lower end of the smartphone market, despite the fact that the company was bought by Microsoft earlier this year.
The smartphone, codenamed ‘Normandy’, looks similar to the company’s successful Lumia range and anonymous insiders have been quoted by The Verge as saying that plans for the device are “full steam ahead”.
It may seem counterintuitive for the Finnish company to be working on a device that runs one of their main rival’s operating system, but the device could boost Nokia’s profile in the lower end of the smartphone market.
Currently, Nokia’s low price range of Asha handsets run on Series 40, a Symbian-based operating system. This was introduced back in 1999 for the Nokia 7110 and although the UI has been updated over the years, Series 40 is starting to look dated.
Sales of Asha devices have dropped from 6.5 million in the third quarter of 2012 to 5.9 million in the same quarter this year as the low-end market has been flooded with cheap Android devices. The damage is especially significant in the once-lucrative Chinese market.
Bringing out an Android device would help Nokia by giving their handsets access to currently off-limits Android applications. To help keep the platform under Nokia (and Microsoft’s) control, the operating system would be a ‘forked’ version of Android, customized to more closely resemble Windows Phone and with a ‘curated’ selection of apps.
This tactic has been pursued by Amazon with their Kindle Fire range of tablets, and would mean that users of the proposed Normandy device could be channelled towards Microsoft services such as Skype and Bing.
Whether or not Microsoft will allow the phone to be brought to market once the acquisition of Nokia is finalised remains to be seen, but a single device could act as a stalking horse for a wider range of Android devices.
Life & Style blogs
Is it the end of the road for three-point turn in driving test?
Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
Coke milk? Coca-Cola to launch premium milk brand called Fairlife
Black Friday: best UK tech deals on iPads, Macs, PS4 and more
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Obama: The only people with the right to object to immigration are Native Americans
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
David Cameron sets out immigration reforms: We should distrust Ukip and their 'snake-oil of simple solutions'
Ukip mocked after mistaking Westminster Cathedral – for a mosque
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
- 1 School playground evacuated over 'unusually aggressive' grey squirrel
- 2 Hollywood actor Mickey Rourke beats opponent 33 years his junior in exhibition boxing match
- 3 Jennifer Lawrence scores first UK top 40 single with Hunger Games track 'The Hanging Tree'
- 4 Today was a bad day for renters, landlords, and democracy
- 5 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
iJobs Gadgets & Tech
£50k - 60k per year + Benefits: Opilio Recruitment: We have an exciting Seni...
£50k - 70k per year + Benefits: Opilio Recruitment: We have an exciting Seni...
£32000 - £34000 per annum + Uncapped OTE £65,000 : h2 Recruit Ltd: Looking for...
£28000 - £31000 per annum + Bonus + Progression: h2 Recruit Ltd: Are you looki...