Number of netbook shipments to double by 2013, won’t cannibalize PC sales

Just three years from now, the number of annual netbook shipments is set to reach almost 120 million units - a figure more than double that of the forecasted 2010 shipments - but insiders are confident that this number will have little impact on future PC sales.

The relatively new computer category has grown significantly since its humble beginnings in 2008.

The rapid increase in sales experienced since the launch of the netbook category is an ongoing trend that market researcher ABI Research believes will not slow down until at least 2014.

ASUS's pioneering Eee PC - one of the first netbooks to appear in the market - gave the company a good headstart in the netbook market share race. In 2008 ASUS and rival computer manufacturer Acer held almost equal one-third shares of the market but by 2009 those shares had started to shift among vendors.

"Instead of having a preeminent two," noted principal analyst Jeff Orr in a report released on July 22, "it looks as if only Acer will continue to maintain its commanding lead; but at the same time there are more vendors competing head-to-head. Most of the other major names - HP, Dell, Lenovo - increased their market shares in 2009, while Samsung lost a couple of percentage points."

ABI predicts that some of the smaller players will be pushed out of the market in the coming years. "Some firms saw netbooks as an entry point into the PC market. Gigabyte is one example. But with a 2009 market share falling to just 0.1%, Gigabyte might be advised to rethink that strategy," said Orr.

"Other suppliers, such as the OLPC (One Laptop per Child) initiative, have been hit hard by the global recession."

Mainstream consumers are giving the nod to netbooks, not as a replacement device for laptops or PCs (as manufacturers and analysts once predicted) but rather as a complementary device that offers "value rather than raw performance."

During Apple's Q3 2010 earnings reports technology blog CNET reported that Apple COO Tim Cook discussed how the company's tablet device might impact future PC and Mac sales.

Cook suggested that the iPad might even boost Mac sales in the near future, before commenting, "Our guts tell us that this market is very big...if it turns out that iPad cannibalizes PCs, that's fantastic for us because there is a lot of PCs to cannibalize."

According to technology blog CNET, Intel Chief Financial Officer Stacy Smith remarked that the tablet segment would have little impact on the sales of PCs during Intel's earning conference call.

"I think this [tablets] is an additive category of computing much like Netbooks were an additive category," advised Smith.

http://news.cnet.com/8301-13924_3-20011148-64.html

 

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    h2 Recruit Ltd: Inside Sales Manager - Accountancy Software - £80,000 OTE

    £50000 - £60000 per annum + £80,000 OTE: h2 Recruit Ltd: London, Reading , Sou...

    Langley James : IT Support, Bradford £16k - £22k

    £16000 - £22000 per annum + Benefits: Langley James : IT Support, Bradford £16...

    Langley James : IT Sales Executive;Borehamwood;£40k(neg) uncapped comm£100k+OTE

    £40000 per annum + £100k+ OTE: Langley James : IT Sales Executive; connectivit...

    Recruitment Genius: DevOps Engineer

    £40000 - £50000 per annum: Recruitment Genius: A DevOps Engineer is required t...

    Day In a Page

    Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

    Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

    Our partner charities help veterans on the brink – and get them back on their feet
    Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

    Putin’s far-right ambition

    Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
    Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

    Escape to Moominland

    What was the inspiration for Finland's most famous family?
    Nightclubbing with Richard Young: The story behind his latest book of celebrity photographs

    24-Hour party person

    Photographer Richard Young has been snapping celebrities at play for 40 years. As his latest book is released, he reveals that it wasn’t all fun and games
    Michelle Obama's school dinners: America’s children have a message for the First Lady

    A taste for rebellion

    US children have started an online protest against Michelle Obama’s drive for healthy school meals by posting photos of their lunches
    Colouring books for adults: How the French are going crazy for Crayolas

    Colouring books for adults

    How the French are going crazy for Crayolas
    Jack Thorne's play 'Hope': What would you do as a local politician faced with an impossible choice of cuts?

    What would you do as a local politician faced with an impossible choice of cuts?

    Playwright Jack Thorne's latest work 'Hope' poses the question to audiences
    Ed Harcourt on Romeo Beckham and life as a court composer at Burberry

    Call me Ed Mozart

    Paloma Faith, Lana del Ray... Romeo Beckham. Ed Harcourt has proved that he can write for them all. But it took a personal crisis to turn him from indie star to writer-for-hire
    10 best stocking fillers for foodies

    Festive treats: 10 best stocking fillers for foodies

    From boozy milk to wasabi, give the food-lover in your life some extra-special, unusual treats to wake up to on Christmas morning
    Phil Hughes head injury: He had one weakness – it has come back to haunt him

    Phil Hughes had one weakness – it has come back to haunt him

    Prolific opener had world at his feet until Harmison and Flintoff bounced him
    'I have an age of attraction that starts as low as four': How do you deal with a paedophile who has never committed a crime?

    'I am a paedophile'

    Is our approach to sex offenders helping to create more victims?
    How bad do you have to be to lose a Home Office contract?

    How bad do you have to be to lose a Home Office contract?

    Serco given Yarl’s Wood immigration contract despite ‘vast failings’
    Green Party on the march in Bristol: From a lost deposit to victory

    From a lost deposit to victory

    Green Party on the march in Bristol
    Putting the grot right into Santa's grotto

    Winter blunderlands

    Putting the grot into grotto
    'It just came to us, why not do it naked?' London's first nude free runner captured in breathtaking images across capital

    'It just came to us, why not do it naked?'

    London's first nude free runner captured in breathtaking images across capital