Number of netbook shipments to double by 2013, won’t cannibalize PC sales

Just three years from now, the number of annual netbook shipments is set to reach almost 120 million units - a figure more than double that of the forecasted 2010 shipments - but insiders are confident that this number will have little impact on future PC sales.

The relatively new computer category has grown significantly since its humble beginnings in 2008.

The rapid increase in sales experienced since the launch of the netbook category is an ongoing trend that market researcher ABI Research believes will not slow down until at least 2014.

ASUS's pioneering Eee PC - one of the first netbooks to appear in the market - gave the company a good headstart in the netbook market share race. In 2008 ASUS and rival computer manufacturer Acer held almost equal one-third shares of the market but by 2009 those shares had started to shift among vendors.

"Instead of having a preeminent two," noted principal analyst Jeff Orr in a report released on July 22, "it looks as if only Acer will continue to maintain its commanding lead; but at the same time there are more vendors competing head-to-head. Most of the other major names - HP, Dell, Lenovo - increased their market shares in 2009, while Samsung lost a couple of percentage points."

ABI predicts that some of the smaller players will be pushed out of the market in the coming years. "Some firms saw netbooks as an entry point into the PC market. Gigabyte is one example. But with a 2009 market share falling to just 0.1%, Gigabyte might be advised to rethink that strategy," said Orr.

"Other suppliers, such as the OLPC (One Laptop per Child) initiative, have been hit hard by the global recession."

Mainstream consumers are giving the nod to netbooks, not as a replacement device for laptops or PCs (as manufacturers and analysts once predicted) but rather as a complementary device that offers "value rather than raw performance."

During Apple's Q3 2010 earnings reports technology blog CNET reported that Apple COO Tim Cook discussed how the company's tablet device might impact future PC and Mac sales.

Cook suggested that the iPad might even boost Mac sales in the near future, before commenting, "Our guts tell us that this market is very big...if it turns out that iPad cannibalizes PCs, that's fantastic for us because there is a lot of PCs to cannibalize."

According to technology blog CNET, Intel Chief Financial Officer Stacy Smith remarked that the tablet segment would have little impact on the sales of PCs during Intel's earning conference call.

"I think this [tablets] is an additive category of computing much like Netbooks were an additive category," advised Smith.

http://news.cnet.com/8301-13924_3-20011148-64.html

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Head of Support Services

    £40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: Business Development Manager / Sales - OTE £40,000

    £20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...

    Recruitment Genius: Front End Developer / Web Designer

    £20000 - £25000 per annum: Recruitment Genius: This leader in the e-cigarette ...

    Recruitment Genius: Web Developer - PHP

    £32000 - £40000 per annum: Recruitment Genius: With extensive experience and a...

    Day In a Page

    A nap a day could save your life - and here's why

    A nap a day could save your life

    A midday nap is 'associated with reduced blood pressure'
    If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

    If men are so obsessed by sex...

    ...why do they clam up when confronted with the grisly realities?
    The comedy titans of Avalon on their attempt to save BBC3

    Jon Thoday and Richard Allen-Turner

    The comedy titans of Avalon on their attempt to save BBC3
    The bathing machine is back... but with a difference

    Rolling in the deep

    The bathing machine is back but with a difference
    Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

    Conservatives plot a motoring revolution

    Draft report reveals biggest reform to regulations since driving test introduced in 1935
    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory