O2 and Tesco Mobile engage in Twitter rap battle, world looks the other way
The battle was thankfully declared a 'friendly' as Tesco Mobile are a re-seller of O2's network
When we complain about ‘corporations being people’ we’re usually talking about legalistic oversight or the intrusion of corporate interests in politics. However, in the modern age of ‘relatable’ brands and social media-driven advertising the phrase has taken on a newer, more harrowing meaning.
A new low was achieved by the ‘let’s anthropomorphise our brand’ brigade yesterday as the Twitter accounts for 02 and Tesco Mobile launched into … a rap battle.
The Daily Dot have traced the cause of this terrible event back to a Twitter user goading the two telecom companies - or whoever it is that runs their Twitter accounts - into competition.
What followed was doubtless some of the wittiest and most lyrically dextrous freestyle lines ever delivered by two large multi-national companies mawkishly attempting to endear themselves to an unwilling public.
You can click through the gallery at the top of the page to get a proper taste of the exchange. It's difficult reading, but probably good preparation for the dystopic future we're currently headed towards; one where our online world is entirely populated by brands, cheerily engaging in great 'banter' and 'jokes' with each other whilst the world falls apart.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Bio-engineering vaginas not about peach smell, company says, but making them healthier
Regin: Newly uncovered malicious software snooping since 2008 'was developed by a nation state'
Henri de Toulouse Lautrec: Google celebrates 150th anniversary of French artist's birth
Tinder dating app being used more and more by middle-aged mums and dads
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
France 'blocks' Russian sailors from boarding a warship
Green Party Caroline Lucas interview: 'We could be on the edge of something very big'
- 1 Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by police in Ohio park
- 3 Naked free runner captured in breathtaking photographs above London's streets
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
iJobs Gadgets & Tech
£38000 - £42000 per annum + Bonus and Benefits: Ampersand Consulting LLP: Netw...
£18000 per annum: Recruitment Genius: This IT support organisation focuses on ...
£26000 per annum: Ashdown Group: Technical Support Analyst / IT Support Analys...
£30 per hour: Ashdown Group: An industry leading and well established business...