O2 and Tesco Mobile engage in Twitter rap battle, world looks the other way
The battle was thankfully declared a 'friendly' as Tesco Mobile are a re-seller of O2's network
Friday 12 July 2013
When we complain about ‘corporations being people’ we’re usually talking about legalistic oversight or the intrusion of corporate interests in politics. However, in the modern age of ‘relatable’ brands and social media-driven advertising the phrase has taken on a newer, more harrowing meaning.
A new low was achieved by the ‘let’s anthropomorphise our brand’ brigade yesterday as the Twitter accounts for 02 and Tesco Mobile launched into … a rap battle.
The Daily Dot have traced the cause of this terrible event back to a Twitter user goading the two telecom companies - or whoever it is that runs their Twitter accounts - into competition.
What followed was doubtless some of the wittiest and most lyrically dextrous freestyle lines ever delivered by two large multi-national companies mawkishly attempting to endear themselves to an unwilling public.
You can click through the gallery at the top of the page to get a proper taste of the exchange. It's difficult reading, but probably good preparation for the dystopic future we're currently headed towards; one where our online world is entirely populated by brands, cheerily engaging in great 'banter' and 'jokes' with each other whilst the world falls apart.
Sales of the tablet are set to fall again, say analysts
World's most lethal spider found under a bunch of bananas
I Am Bread could actually be a challenging and nuanced title
Company decides to go for simply scary after criticising other sites for 'creepy and targeted' advertising
Footage shot by a passerby shows moment an ill man was carried out of his burning home
Peter Biaksangzuala died from his injuries in hospital on Sunday
Life & Style blogs
Soylent: Could a slug of nutritionally engineered sludge ever replace the leisurely meal?
Jeremy Hunt tells nurses 'path to lower cost is the same as the path to safer care'
Cara Delevingne photographed naked by Mario Testino for Allure magazine
Dear young men: The old stereotypes of what it is to be a 'man' are a load of rubbish
What lies beneath La Perla's 60 years of luxury lingerie?
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Sorry Judy Finnigan – Ched Evans is no less sickening than an alleyway rapist
Residents should throw a street party and mix with immigrant neighbours, councils told
Workers 'could be forced to pay £5 a week' to get benefits
Russell Brand threatened with arrest after filming outside Fox News headquarters
Amal Alamuddin calls for the return of the Elgin Marbles from Britain: 'Injustice has persisted for too long'
- 1 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 2 Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
- 3 Star Wars memorabilia called a 'bit of plastic' on Antiques Roadshow by Fiona Bruce valued at £50,000
- 4 Meet Thea, Norway's 12-year-old child bride
- 5 Russell Brand might seem like a sexy revolutionary worth getting behind, but he will only fail his fans
iJobs Gadgets & Tech
£40000 - £50000 Per Annum + excellent benefits package: Clearwater People Solu...
£30000 - £38500 Per Annum + 25 days holiday, pension, subsidised restaurant: C...
£50000 - £60000 Per Annum + excellent company benefits: Clearwater People Solu...
£55000 - £60000 Per Annum + benefits: Clearwater People Solutions Ltd: IT Proj...