OK Glass: The story behind Google's 'hotword' and the rejected alternatives
'OK Glass' chosen as it denotes 'approval, acceptance,
agreement, assent, or acknowledgement'
Wednesday 17 July 2013
If you’ve seen a video of anyone using Google Glass then you’ll know the ‘hot word’ that the search giant are trying to make synonymous with the device: ‘OK Glass’. Saying this brings the product to life, and can be followed by commands to take a picture, start recording video or search the web.
However, it seems that ‘OK Glass’ was not an immediately obvious proposition as Amanda Rosenberg – the marketing manager for Glass – has revealed in a blog-post how the hot word came about and what the other choices mooted by the Glass team were.
The list of rejected suggestions is as follows:
- Listen up Glass
- Hear me now
- Let me use Glass to
- Go Go Glass
- Clap on
- Device, please
- 3, 2, 1...
- Glass alive
- Pew pew pew
Now, it’s easy to see why most of these didn’t make the grade (‘Glassicus’ makes you sound like an anachronistic Roman-age LARPer whilst ‘hear me now’ is best left to hype men) but others seem perfectly logical – ‘pew pew pew’ is particularly sobering reminder of the greatness that could have been.
‘OK Glass’ itself was coined by Rosenberg after being questioned over dinner by Glass Product Manager Mat Balez. She claims at that time it was just “the only phrase I could think of” but a subsequent email reveals a well-thought out (if retrospectively applied) justification:
“’OK’ – the most frequently used word on the planet. Denotes approval, acceptance, agreement, assent, or acknowledgement, but it also a frequent expression used for transitions in conversation.”
The idea of the phrase being ‘transitional’ seems revealing – although the accessibility and always-on qualities of Glass make it seem like a ‘frictionless’ gadget in terms of its use, it seems smart to remind users - if somewhat subtly - that using Glass is an aside to life, and not life itself.
Life & Style blogs
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Fake goats’ cheese found in supermarkets
Watch what happened when food critics were unknowingly served McDonald's
Uber France apologises for sexist promotion offering men free rides with 'incredibly hot chicks' as drivers
Hate your email? Google knows: its new app promises the earth (and a manageable inbox)
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Marijuana use by teenagers does not result in a lower IQ or worse exam results, study finds
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 5 NHS staff banned from drinking tea or coffee on the job because it looks like they're not working hard enough
iJobs Gadgets & Tech
£300 Per Annum: Clearwater People Solutions Ltd: SSRS Report Developer – 3 Mon...
£32000 - £39000 per annum + benefits + bonus: Ashdown Group: Generalist HR Man...
£25000 - £30000 Per Annum: Clearwater People Solutions Ltd: Our large organisa...
£22000 - £24000 per annum + benefits : Ashdown Group: IT Support Engineer (1st...