OK Glass: The story behind Google's 'hotword' and the rejected alternatives

'OK Glass' chosen as it denotes 'approval, acceptance,
agreement, assent, or acknowledgement'

If you’ve seen a video of anyone using Google Glass then you’ll know the ‘hot word’ that the search giant are trying to make synonymous with the device: ‘OK Glass’. Saying this brings the product to life, and can be followed by commands to take a picture, start recording video or search the web.

However, it seems that ‘OK Glass’ was not an immediately obvious proposition as Amanda Rosenberg – the marketing manager for Glass – has revealed in a blog-post how the hot word came about and what the other choices mooted by the Glass team were.

The list of rejected suggestions is as follows:

  • Listen up Glass
  • Hear me now
  • Let me use Glass to
  • Go Go Glass
  • Clap on
  • Device, please
  • 3, 2, 1...
  • Glassicus
  • Glass alive
  • Pew pew pew

Now, it’s easy to see why most of these didn’t make the grade (‘Glassicus’ makes you sound like an anachronistic Roman-age LARPer whilst ‘hear me now’ is best left to hype men) but others seem perfectly logical – ‘pew pew pew’ is particularly sobering reminder of the greatness that could have been.

‘OK Glass’ itself was coined by Rosenberg after being questioned over dinner by Glass Product Manager Mat Balez. She claims at that time it was just “the only phrase I could think of” but a subsequent email reveals a well-thought out (if retrospectively applied) justification:

“’OK’ – the most frequently used word on the planet. Denotes approval, acceptance, agreement, assent, or acknowledgement, but it also a frequent expression used for transitions in conversation.”

The idea of the phrase being ‘transitional’ seems revealing – although the accessibility and always-on qualities of Glass make it seem like a ‘frictionless’ gadget in terms of its use,  it seems smart to remind users - if somewhat subtly - that using Glass is an aside to life, and not life itself.

 

News
Shoppers at Selfridges department store in central London
black friday
Arts and Entertainment
Joel Edgerton, John Turturro and Christian Bale in Exodus: Gods and Kings
filmDirector said film would 'never have been financed' with ethnic minority actors in key roles
Life and Style
View of champagne glasses at a beach bar set up along the Croisette during the 66th edition of the Cannes Film Festival in Cannes on May 17, 2013
food + drink(and for now, there's a clear winner)
News
people
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
Irradiated turkey and freeze dried mash potato will be on the menu this thanksgiving
video
News
Andy Murray with his girlfriend of nine years, Kim Sears who he has got engaged to
peopleWimbledon champion announces engagement to girlfriend Kim Sears
Arts and Entertainment
George Mpanga has been shortlisted for the Critics’ Choice prize
music
Arts and Entertainment
Roisin, James and Sanjay in the boardroom
tvReview: This week's failing project manager had to go
News
Ed Miliband visiting the Holocaust museum in Jerusalem. The Labour leader has spoken more openly of his heritage recently
newsAttacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But are the barbs more sinister?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Associate Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

    SThree: Associate Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

    Recruitment Genius: Junior Web Developer / App Developer

    Negotiable: Recruitment Genius: This is an opportunity to join one of the UK's...

    Argyll Scott International: Financial Accounting Manager

    £300 - £400 per day: Argyll Scott International: I am currently recruiting on ...

    Day In a Page

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

    It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
    Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

    Sol Campbell cries foul at Labour's mansion tax

    The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
    Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

    Sarkozy returns

    The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
    Is the criticism of Ed Miliband a coded form of anti-Semitism?

    Is the criticism of Miliband anti-Semitic?

    Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
    Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

    Ouija boards are the must-have festive gift

    Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
    There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

    In pictures: There's a Good Girl exhibition

    The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
    UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

    UK firm Biscuiteers is giving cookies a makeover

    It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
    Can SkySaga capture the Minecraft magic?

    Can SkySaga capture the Minecraft magic?

    It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
    The King's School is way ahead of the pack when it comes to using the latest classroom technology

    Staying connected: The King's School

    The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
    Christmas 2014: 23 best women's perfumes

    Festively fragrant: the best women's perfumes

    Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
    Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

    Arsenal vs Borussia Dortmund

    The Ox celebrates century with trademark display of speed and intuition
    Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

    When two worlds collide

    Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
    Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

    Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

    Our partner charities help veterans on the brink – and get them back on their feet
    Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

    Putin’s far-right ambition

    Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
    Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

    Escape to Moominland

    What was the inspiration for Finland's most famous family?