OK Glass: The story behind Google's 'hotword' and the rejected alternatives
'OK Glass' chosen as it denotes 'approval, acceptance,
agreement, assent, or acknowledgement'
If you’ve seen a video of anyone using Google Glass then you’ll know the ‘hot word’ that the search giant are trying to make synonymous with the device: ‘OK Glass’. Saying this brings the product to life, and can be followed by commands to take a picture, start recording video or search the web.
However, it seems that ‘OK Glass’ was not an immediately obvious proposition as Amanda Rosenberg – the marketing manager for Glass – has revealed in a blog-post how the hot word came about and what the other choices mooted by the Glass team were.
The list of rejected suggestions is as follows:
- Listen up Glass
- Hear me now
- Let me use Glass to
- Go Go Glass
- Clap on
- Device, please
- 3, 2, 1...
- Glass alive
- Pew pew pew
Now, it’s easy to see why most of these didn’t make the grade (‘Glassicus’ makes you sound like an anachronistic Roman-age LARPer whilst ‘hear me now’ is best left to hype men) but others seem perfectly logical – ‘pew pew pew’ is particularly sobering reminder of the greatness that could have been.
‘OK Glass’ itself was coined by Rosenberg after being questioned over dinner by Glass Product Manager Mat Balez. She claims at that time it was just “the only phrase I could think of” but a subsequent email reveals a well-thought out (if retrospectively applied) justification:
“’OK’ – the most frequently used word on the planet. Denotes approval, acceptance, agreement, assent, or acknowledgement, but it also a frequent expression used for transitions in conversation.”
The idea of the phrase being ‘transitional’ seems revealing – although the accessibility and always-on qualities of Glass make it seem like a ‘frictionless’ gadget in terms of its use, it seems smart to remind users - if somewhat subtly - that using Glass is an aside to life, and not life itself.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry
Ukip's official health spokesperson: 'Honestly, I have no experience in health whatsoever'
Deliberately urinating before sex can increase risk of urinary tract infections
Doctors to trial 29-point checklist for elderly patients facing 'unavoidable' death
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
- 1 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 Men behaving badly: Urinating while standing, 'manspreading' and the gendering of selfishness
iJobs Gadgets & Tech
£25000 - £30000 per annum: Ashdown Group: Junior Test Analyst/Systems Administ...
£40000 - £65000 per annum: Recruitment Genius: A Global Real Estate Software P...
Negotiable: Recruitment Genius: This is an exciting opportunity for a talented...
£17000 - £26000 per annum: Recruitment Genius: Due to continuing growth, recru...