Rumours that Apple planned to buy 3D sensor specialists shot down

Israeli-based PrimeSense are specialists in 3D sensing technology, a key component for next-gen living room technology

Update: A source speaking to TechCrunch has denied the acquisition rumours describing them as a “journalist delusion based on unverified and twisted hints.“ The source added ”280M? Come on! We’re worth 10 times that.“

Apple are reportedly in talks to buy Israeli-based company PrimeSense, a 3D sensor specialist responsible for creating the original Kinect. Local newspaper Calcalist reports that Apple has offered $280 million, following talks about incorporating PrimeSense’s technology into Apple products.

Negotiations between the companies are described as in “early stages” but reportedly began at the beginning of the month when an Apple delegation made the trip to Israel.

PrimeSense claim that their technology currently powers more than 20 million devices, giving hardware “the ability to observe a scene in three dimensions”. In practice this enables the sort of gesture-based interfaces seen with the Kinect and the Xbox.   

Although the acquisition is not yet confirmed it’s strongly suggests that Apple are serious about making a move into the living room – be that through a revamped Apple TV or another, as yet unknown device.

Promotional videos from PrimeSense show their technology being used to control video games, navigate operating systems and browse through video on demand services using hand-only as well as full-body gestures.

Although it’s unlikely that an Apple-built device for the living room would be competing with the likes of the Xbox One and the PS4 (though both of which have greatly improved their 3D sensing tech from the previous generation), it seems likely there will be competition from TV makers and Google.

Samsung launched a smart TV with built-in gesture recognition during CES this year, hoping that the interface would encourage users to access new functions like internet browsing and create “the ultimate lean-back experience.”

Google are also entering the living room according to reports from the Wall Street Journal. Sources close to the company revealed that a new Android-powered gaming console is under development as well as a planned revamp for the Nexus Q – Google's media-streaming device that was discontinued after negative feedback in 2012.

Despite this flurry of attention though, there are plenty of people who are sceptical about a fully-fledged Apple TV ever existing. Benedict Evans sums up the problems for the company as "very low margins, little scope for higher prices, content irrevocably locked up by platform owners", though does continue by considering the possibility of a device that extends the iOS ecosystem onto a TV.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Senior Project Manager

    £45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Customer Service Executive

    £20000 per annum: Recruitment Genius: A Customer Service Executive is required...

    Ashdown Group: Junior SQL DBA - London - £39,000

    £37000 - £39000 per annum + benefits: Ashdown Group: SQL Database Administrato...

    Recruitment Genius: PHP Developer

    £26000 - £32000 per annum: Recruitment Genius: Expanding creative studio requi...

    Day In a Page

    In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

    Iran is shifting from pariah to possible future policeman of the Gulf

    Robert Fisk on our crisis with Iran
    The young are the new poor: A third of young people pushed into poverty

    The young are the new poor

    Sharp increase in the number of under-25s living in poverty
    Greens on the march: ‘We could be on the edge of something very big’

    Greens on the march

    ‘We could be on the edge of something very big’
    Revealed: the case against Bill Cosby - through the stories of his accusers

    Revealed: the case against Bill Cosby

    Through the stories of his accusers
    Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

    The Meaning of Mongol

    Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
    Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

    Kenyans still waiting for justice over Mau Mau uprising

    Thousands join class action over Britain's role in the emergency
    Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

    The last Christians in Iraq

    After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
    Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Britain braced for Black Friday
    Bill Cosby's persona goes from America's dad to date-rape drugs

    From America's dad to date-rape drugs

    Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
    Clare Balding: 'Women's sport is kicking off at last'

    Clare Balding: 'Women's sport is kicking off at last'

    As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
    Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

    Oh come, all ye multi-faithful

    The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
    Dr Charles Heatley: The GP off to do battle in the war against Ebola

    The GP off to do battle in the war against Ebola

    Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
    Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

    Flogging vlogging

    First video bloggers conquered YouTube. Now they want us to buy their books
    Saturday Night Live vs The Daily Show: US channels wage comedy star wars

    Saturday Night Live vs The Daily Show

    US channels wage comedy star wars
    When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

    When is a wine made in Piedmont not a Piemonte wine?

    When EU rules make Italian vineyards invisible