On December 22 independent online brand and marketing magazine Popsop released their list of the top ten viral campaign videos of 2010 - including Google, Old Spice and Levi's.
The list includes the Old Spice cologne video commercial 'Smell like an Old Spice Man', Google's Chrome browser speed tests, and alcoholic beverage Smirnoff Ice's American based 'Icing Bros' campaign. Amongst the images used by marketers to grab the public's attention in these campaign videos are English footballer Wayne Rooney living in a caravan, football fans singing romantic songs and the Google team playing with potato guns.
In alphabetical order the top ten viral advertising videos of 2010 according to PopSop were:
(total views were recorded at 2pm GMT December 22)
Adidas 'Originals Star Wars Collection' ( http://www.youtube.com/watch?v=3Zd_khk6zXo )(Total views: 4,761,724)
Cadbury 's 'Chocolate charmer' ( http://www.youtube.com/watch?v=kIwIdzTedts ) (Total views: 1,026,304)
Google 'Chrome speed tests' ( http://www.youtube.com/watch?v=nCgQDjiotG0 ) (Total views:4,176,021)
Greenpeace 'Have a break?' ( http://www.youtube.com/watch?v=VaJjPRwExO8 ) (Total views: 402,453)
Levi's -'Guy walks across America' ( http://www.youtube.com/watch?v=lzRKEv6cHuk ) (Total views: 2,549,503)
Nike 'Write the future Rooney' *( http://www.youtube.com/watch?v=LSr4QnwOePQ ) (Total views: 1,027,482)
Old Spice 'The Man your man could smell like' *( http://www.youtube.com/watch?v=owGykVbfgUE ) (Total views:26,043,573)
Puma 'Hard chorus' ( http://www.youtube.com/watch?v=K-_rf2jVxxY ) (Total views: 2,126,700)
Samsung 'Animal friendly hunting'* (
http://www.youtube.com/watch?v=mqZqO_gzZdY ) (Total views:325,986)
Smirnoff 'Bros icing bros'* ( http://www.youtube.com/watch?v=AiFOPRJk65o) (Total views: 174,157) (The official video channel www.brosicingbros.com is now unavailable)
*Due to the series like nature of these commercial several other versions are also available.
The full report can be read on Popsop at: http://popsop.com/41728