Games: Lego Media

The yo-yo has recently made a comeback. Action Man and Barbie are still bestsellers. So fears that the market for computer games would cause the death of simple, non-electronic, pastimes have been somewhat exaggerated - just as claims that TV or video would remove the public desire to go to the cinema have been out of step. History suggests that new formats will be embraced without extinguishing other forms of entertainment.

Millions of kids worldwide have played with Lego and, as it became more complex, with increasingly sophisticated bricks and figures available, so the audience grew. But with the company's avowed aim to become the best-known brand among families with children by the year 2005, the toy giant saw that bricks and theme parks just weren't enough. So, after one earlier and disastrous step into the video games market with Lego Island, the company has now launched a multitude of new titles.

Now you can play Lego Chess, build your own world with electronic bricks in Lego Creator, and, in Lego Loco, construct a train set on your computer screen.

The creating ethos at the heart of Lego is essential to these games, and, cannily, each title includes an exclusive limited-edition model to add to your traditional Lego collection.

Lego is even planning to dip its toe into the traditionally tough market of software for girls, with Lego Friends, a simple but enchanting game where you can take part in sleepovers with your friends and assemble a song and dance performance for your band, Tuff Stuff. A basic music editor lets you create the song and dance of your choice, perfectly harmonised across vocals and four instruments, even adding special lighting effects for the school hall concert. The title, to be launched this autumn, will appeal to girls aged six to 10 and - with nary an American accent in sight - their parents.

Before that, there are the joys of Lego Racers to look forward to, a cartoony driving game where you construct the driver and the car. Build the car too heavily at the back and you'll be doing wheelies round the track; make it more aerodynamic and it'll go faster.

Throughout the range, the commitment to the core concepts of building and creativity has given the games a coherence and accessibility. They also contain wit and an attention to detail which will make them winners. David Phelan

Lego Chess and Lego Loco pounds 19.99, Lego Creator pounds 24.99. For further information contact 0181-600 7200.

Suggested Topics
Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs General

    Ashdown Group: Senior Accounts Assistant - Accounts Payable - St. Albans

    £26000 - £28000 per annum + benefits : Ashdown Group: Senior Accounts Assistan...

    Ashdown Group: Treasury Assistant - Accounts Assistant - London, Old Street

    £24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...

    Recruitment Genius: Installation and Service / Security Engineer

    £22000 - £40000 per annum: Recruitment Genius: This company is part of a Group...

    Recruitment Genius: Service Charge Accounts Assistant

    £16000 - £18000 per annum: Recruitment Genius: Are you a a young, dynamic pers...

    Day In a Page

    General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

    Chuka Umunna: A virus of racism runs through Ukip

    The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
    Yemen crisis: This exotic war will soon become Europe's problem

    Yemen's exotic war will soon affect Europe

    Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
    Marginal Streets project aims to document voters in the run-up to the General Election

    Marginal Streets project documents voters

    Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
    Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

    The real-life kingdom of Westeros

    Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
    How to survive a social-media mauling, by the tough women of Twitter

    How to survive a Twitter mauling

    Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
    Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

    At dawn, the young remember the young

    A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

    Follow the money as never before

    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
    Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

    Samuel West interview

    The actor and director on austerity, unionisation, and not mentioning his famous parents
    General Election 2015: Imagine if the leading political parties were fashion labels

    Imagine if the leading political parties were fashion labels

    Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence
    Public relations as 'art'? Surely not

    Confessions of a former PR man

    The 'art' of public relations is being celebrated by the V&A museum, triggering some happy memories for DJ Taylor
    Bill Granger recipes: Our chef succumbs to his sugar cravings with super-luxurious sweet treats

    Bill Granger's luxurious sweet treats

    Our chef loves to stop for 30 minutes to catch up on the day's gossip, while nibbling on something sweet
    London Marathon 2015: Paula Radcliffe and the mother of all goodbyes

    The mother of all goodbyes

    Paula Radcliffe's farewell to the London Marathon will be a family affair
    Everton vs Manchester United: Steven Naismith demands 'better' if Toffees are to upset the odds against United

    Steven Naismith: 'We know we must do better'

    The Everton forward explains the reasons behind club's decline this season
    Arsenal vs Chelsea: Praise to Arsene Wenger for having the courage of his convictions

    Michael Calvin's Last Word

    Praise to Wenger for having the courage of his convictions