Google home trends: HH Gregg, Martha Stewart, millipedes

Searches related to American appliance store HH Gregg, Martha Stewart and millipedes in Japan were popular topics in last week's Google Insights trends in the category of Home & Garden.

American appliance store HH Gregg appeared twice in this week's Google home trends under the search terms "hh gregg" and "hhgregg." The increase in the store's popularity is most likely due to the Black Friday deals the company is offering: Black Friday is the day after Thanksgiving in the US and the unofficial start of the shopping season, when consumers flock to the stores in the hopes of grabbing a bargain. Originally an American concept, Black Friday has begun to gain popularity in other English speaking around the world.

Once again Martha Stewart is in the top ten Google Home trends. The culinary superstar also appeared at number nine on November 19, suggesting that Americans are searching for inspiration and guidance for their Thanksgiving and Christmas meals. Martha Stewart recipes can be found at http://www.marthastewart.com/food.

DIY enthusiasts in Turkey were searching for "koçtas," which promotes itself as the country's "number one home improvement store." More information can be found at http://www.koctas.com.tr.

Chinese term "??????" refers to traditional ceremonies held by the Yami people of Taiwan before the beginning of "flying fish" season, the term was also trending last week when it was number four.

The most popular search this week was "???"; this Japanese term translates as "millipede" in English and achieved breakout status following reports in the Japanese news of a millipede outbreak in Kagoshima prefecture on the southern Japanese island of Kyushu.
 
Other popular searches were the German term "erle"- most likely referring to "erle baum," which roughly translates into English as "Alder tree" - furniture store "bellona," clothing store "old navy" and Turkish furniture company "istikbal." Istikbal's website is available in Turkish and English at http://www.istikbal.com.tr.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights under the category Home & Garden, recorded on November 26 at 9:30 AM GMT are:

1.       ??? (millipede) (breakout*)
2.       ??????(flying fish) (breakout *)
3.       erle (+2,900%)
4.       hh Gregg (+80%)
5.       martha stewart recipes (+70%) 
6.       bellona (+60%)
7.       hhgregg (+60%)
8.       istikbal (+60%) 
9.       old navy  (+60%)
10.     koçtas (+50%)

*Breakout defines a search term that has experienced a change in growth greater than 5,000 percent.