Augmented reality app shows smokers their damaged lungs
Thursday 01 September 2011
Need a little shock therapy? Sure, you know that smoking is bad for you, but now an augmented reality app offers smokers a glimpse at what their lungs may really look like.
This week blogger Springwise reported on the new app, created by London marketing firm SapientNitro and launched last month. Dubbed AR Lungs, the app employs a smartphone camera or webcam to superimpose digital lungs over the user's image. Input the number of years you've been smoking and the number of cigarettes per day and you'll see what is claimed to be a "medically correct" image of your lungs.
Augmented reality, known as AR, is the latest trend to sweep the digital world, and as its name implies, it adds a virtual layer to real-world objects with the help of image recognition technology enabled by smartphones and tablets - think Iron Man and Minority Report.
Companies such as SapientNitro are one of the first to apply the new technology to health care, and the company admits the "immaturity of the technology has so far restricted AR to the ‘fun' space," said SapientNitro director Bradley Gamage in a release.
However, the company hopes AR Lungs can help raise awareness of the damage of smoking, and experts predict that we'll see many more augmented reality apps in the future to aid doctors in diagnosis, and even possibly help during surgical procedures.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Excellent Salary: Austen Lloyd: Exeter - An excellent opportunity for a Solici...
£17000 - £20000 per annum: Ashdown Group: IT Helpdesk Support Technician - 12 ...
£28000 - £32000 per annum + pension + holidays: The Jenrick Group: Maintenance...
£30000 - £38000 per annum + pesion + holidays: The Jenrick Group: World Wide S...