Dieters being fooled by deceptive labels

Dieters could be sabotaging their regimens by falling for calorie-laden foods masquerading under deceptively labeled names, a recent study suggests.

Potato chips labeled as veggie chips and milkshakes sold as smoothies are common traps for health-conscious consumers who are easily fooled into thinking they're eating healthfully with the simple swap of a few words, noted the study from The Journal of Consumer Research.

The study was published online last month ahead of its October print publication.

When researchers at the University of South Carolina asked consumers to rate a bowl of vegetables, pasta, salami, cheese and lettuce under two different names - "salad" and "pasta" - the same dish was rated healthier by health-conscious consumers as a salad than as a pasta.

The dish clocked in at 900 calories and 60g of fat.

And, as another experiment in the same study suggests, that can lead dieters to consume larger quantities of a food they mistakenly believe is healthy.

When researchers gave 20 Jelly Belly Fruit Sours to students watching a nine-minute movie, those who were told they were "fruit chews" ate more candy - eight - than those who were told they were "candy chews" - six.

Meanwhile, a separate study that used a nationally representative sample of adults in the US found that 62 percent of participants reported using the nutrition facts panel and 52 percent said they read the list of ingredients when deciding to purchase a food product. Label users reported healthier nutrient consumption.

The study was published in last year's August issue of J ournal of the American Dietetic Association.

To avoid being duped by clever marketing companies, the National Health Service in the UK offers a handy guideline on how to suss out high fat, sugary foods through nutrition labels:

A product is considered:

High fat: More than 20g of fat per 100g

High levels of saturated fat: More than 5g of saturated fat per 100g

High sugar: More than 12.5g of sugar per 100g

High salt: More than 1.5g of salt per 100g

http://www.jstor.org/pss/10.1086/660044

News
Russia Today’s new UK channel began broadcasting yesterday. Discussions so far have included why Britons see Russia as ‘the bad guy’
tv

New UK station Russia Today gives a very bizarre view of Britain

Voices
Left: An illustration of the original Jim Crowe, played by TD Rice Right: A Couple dressed as Ray and Janay Rice
voices

By performing as African Americans or Indians, white people get to play act a kind of 'imaginary liberation', writes Michael Mark Cohen

News
John Moore inspired this Coca Cola Christmas advert
people

News
people

Top Gear presenter is no stranger to foot-in-mouth controversy

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
Jamie Oliver’s version of Jollof rice led thousands of people to post angry comments on his website
food + drink
Arts and Entertainment
Vividly drawn: Timothy Spall in Mike Leigh’s ‘Mr Turner’
film

Review: Mike Leigh's biopic is a rambling, rich character study

Arts and Entertainment
glastonbury
Arts and Entertainment
Shelley Duvall stars in Stanley Kubrick's The Shining
film
Arts and Entertainment
Shock of the news: Jake Gyllenhaal in ‘Nightcrawler’
film
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Agricultural Solicitor - East Midlands

    Excellent Salary: Austen Lloyd: EAST MIDLANDS MARKET TOWN - A new and exciting...

    English Teacher Thetford Secondary

    £110 - £150 per day: Randstad Education Cambridge: An Academy based in Thetfor...

    Secondary Teacher Great Yarmouth

    £115 - £140 per day: Randstad Education Cambridge: Randstad are currently work...

    Teaching Assistant to work with Autistic students

    £60 - £65 per day: Randstad Education Leicester: Randstad Education Leicester ...

    Day In a Page

    The drugs revolution starts now as MPs agree its high time for change

    The drugs revolution starts now as MPs agree its high time for change

    Commons debate highlights growing cross-party consensus on softening UK drugs legislation, unchanged for 43 years
    The camera is turned on tabloid editors in Richard Peppiatt's 'One Rogue Reporter'

    Gotcha! The camera is turned on tabloid editors

    Hugh Grant says Richard Peppiatt's 'One Rogue Reporter' documentary will highlight issues raised by Leveson
    Fall of the Berlin Wall: It was thanks to Mikhail Gorbachev that this symbol of division fell

    Fall of the Berlin Wall

    It was thanks to Gorbachev that this symbol of division fell
    Halloween 2014: What makes Ouija boards, demon dolls, and evil clowns so frightening?

    What makes ouija boards and demon dolls scary?

    Ouija boards, demon dolls, evil children and clowns are all classic tropes of horror, and this year’s Halloween releases feature them all. What makes them so frightening, decade after decade?
    A safari in modern Britain: Rose Rouse reveals how her four-year tour of Harlesden taught her as much about the UK as it did about NW10

    Rose Rouse's safari in modern Britain

    Rouse decided to walk and talk with as many different people as possible in her neighbourhood of Harlesden and her experiences have been published in a new book
    Welcome to my world of no smell and odd tastes: How a bike accident left one woman living with unwanted food mash-ups

    'My world of no smell and odd tastes'

    A head injury from a bicycle accident had the surprising effect of robbing Nell Frizzell of two of her senses

    Matt Parker is proud of his square roots

    The "stand-up mathematician" is using comedy nights to preach maths to big audiences
    Paul Scholes column: Beating Manchester City is vital part of life at Manchester United. This is first major test for Luke Shaw, Angel Di Maria and Radamel Falcao – it’s not a game to lose

    Paul Scholes column

    Beating City is vital part of life at United. This is first major test for Shaw, Di Maria and Falcao – it’s not a game to lose
    Frank Warren: Call me an old git, but I just can't see that there's a place for women’s boxing

    Frank Warren column

    Call me an old git, but I just can't see that there's a place for women’s boxing
    Adrian Heath interview: Former Everton striker prepares his Orlando City side for the MLS - and having Kaka in the dressing room

    Adrian Heath's American dream...

    Former Everton striker prepares his Orlando City side for the MLS - and having Kaka in the dressing room
    Simon Hart: Manchester City will rise again but they need to change their attitude

    Manchester City will rise again but they need to change their attitude

    Manuel Pellegrini’s side are too good to fail and derby allows them to start again, says Simon Hart
    Isis in Syria: A general reveals the lack of communication with the US - and his country's awkward relationship with their allies-by-default

    A Syrian general speaks

    A senior officer of Bashar al-Assad’s regime talks to Robert Fisk about his army’s brutal struggle with Isis, in a dirty war whose challenges include widespread atrocities
    ‘A bit of a shock...’ Cambridge economist with Glasgow roots becomes Zambia’s acting President

    ‘A bit of a shock...’ Economist with Glasgow roots becomes Zambia’s acting President

    Guy Scott's predecessor, Michael Sata, died in a London hospital this week after a lengthy illness
    Fall of the Berlin Wall: History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War

    Fall of the Berlin Wall

    History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War
    How to turn your mobile phone into easy money

    Turn your mobile phone into easy money

    There are 90 million unused mobiles in the UK, which would be worth £7bn if we cashed them in, says David Crookes