For 2010, new twists on familiar standbys for many packaged goods

Health, wellness, convenience and sustainability will all be prominently featured in next year's new products, but they'll be getting a makeover as manufacturers give a new twist to familiar items, according to Mintel's 2010 global consumer packaged goods predictions released this month.

Key trends in the forecast that will affect new product development include:

Symbol reduction: Calorie content information on the front of packages could help consumers reduce their intake. Straightforward facts on front-of-pack statements are likely to avoid confusion. Coca-Cola already has calorie information on the front of some of its carbonated soft drinks cans.

Sodium reduction: Reducing salt intake is slated to be the next major health movement but it's now going to be advocated by the food industry itself instead of the consumer, the firm says.

Local will be stretched: Products with recognizable origins and that haven't been shipped across long distances will appeal more to consumers. Local will become redefined by major companies and they will highlight small batches, premium and niche formulations such as Lay's "Classic" Potato Chips.

Simple made special: Chic packaging and premium positioning will make the ordinary stand out.

Color coding: For convenience, manufacturers will color-code their wares to facilitate comparison by label, as well emphasize brands, such as Italy's Topazio line of oils, or Glaceau's Vitaminwater in the U.S.

Kids in the spotlight: Products for children will go beyond licensed characters with new features; infant formula products will extend to children with equal nutritional claims, such as Unilever's Ades Nutrikids drink, or Nestle's Ninho Soleil milk drink.

Multipurpose: Beverages labeled as snacks, and snacks positioned as meals could appeal to consumers who want to make do with less, such as Evo's Nature's Garden Samosas.

"If there's an app for that:" Products with apps will appeal to younger consumers, which will give rise to new advertising formats, such as the Kit Kat Through the Break chocolate bar in Japan.

Fresh/Less Ingredients: Products will boast freshness and fewer ingredients, which can mean "better for you," less additives, less processing and being more natural and authentic, e.g., Haagen-Dazs Five.

Private label: Low-cost and high quality private label brands will thrive as consumers increasingly equate them with their national brands, such as Unilever's Alsa Malin or the UK's Essential Waitrose line. They will also likely remain on the market after the recession, according to the forecast.


Arts and Entertainment
tvGame of Thrones season 5 ep 4, review - WARNING: contains major spoiliers!
Arts and Entertainment
tvThe C-Word, TV review
Arts and Entertainment
The Ridiculous Six has been produced by Adam Sandler, who also stars in it
filmNew controversy after nine Native American actors walked off set
Life and Style
ebookNow available in paperback
ebookPart of The Independent’s new eBook series The Great Composers
Danny Jones was in the Wales squad for the 2013 World Cup
rugby leagueKeighley Cougars half-back was taken off after just four minutes
Life and Style
The original ZX Spectrum was simple to plug into your TV and get playing on
techThirty years on, the ZX Spectrum is back, after a fashion
Tiger Woods and Lindsey Vonn are breaking up after nearly three years together
peopleFormer couple announce separation in posts on their websites
Life and Style
Google celebrates Bartolomeo Cristofori's 360th birthday
techGoogle Doodle to the rescue
Arts and Entertainment
Haunted looks: Matthew Macfadyen and Timothy Spall star in ‘The Enfield Haunting’
tvThe Enfield Haunting, TV review
The Mattehorn stands reflected in Leisee lake near Sunnegga station on June 30, 2013 near Zermatt, Switzerland
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Senior Digital Marketing Consultant

    £28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...

    Recruitment Genius: Assistant Stores Keeper

    £16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...

    Recruitment Genius: Claims Administrator

    £16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living