One in eight children aged 10 to 12 have seen pictures on social media of their friends drunk

Charity Drinkaware calls for parents to speak to even young children about the risks of alcohol consumption

A charity has called for parents to be more open about talking to pre-teen children about alcohol consumption after research suggested as many as 13 per cent of those aged 10 to 12 have seen pictures  of their friends drunk.

The problem has in part been put down to social media, which charity Drinkaware says is contributing to the “normalisation” of images of drunkenness.

Almost four in 10 children aged 10 to 17 said they had seen online pictures of drunk friends, and nearly a fifth of those in that age group said all or most of their friends drink alcohol.

The research, carried out by Ipsos Mori and commissioned by Drinkaware, also indicated that 7 per cent of 10 and 11-year-olds have been encouraged to drink by someone their age or even younger – a figure which rises to 37 per cent for those aged 15 to 17.

The results of the poll of more than 700 people aged 10 to 17 show that it is vital for parents to feel confident discussing alcohol consumption even with young children, the charity said.

Anne Foster, director of marketing and communications at Drinkaware, said: “Children as young as 10 are seeing drunkenness normalised through images - whether this is online, in the media or through their own experiences.

”Undoubtedly, friends are influential in shaping the way young people think about alcohol, but just as influential are parents, who can provide support and advice to help children cope with these pressures.

“Our research shows that most children will go to their parents first for information and advice about alcohol.

”While that is reassuring for parents to know, it also shows how important it is that parents feel confident and well prepared to have those conversations.“

Eileen Hayes, MBE, patron of Parenting UK, told Channel 4 News: ”Our children might reassure us that they aren't interested in going out to get drunk, but we all know that, faced with a difficult situation, the reality can turn out differently.

“This is especially so for a generation growing up with pictures of their friends getting drunk on social media sites. This is why it's so important that we talk to our children about how to make good decisions about alcohol and avoid doing things when drunk that can come back to haunt them online.

”What might appear funny or clever when drunk can feel silly and embarrassing in the cold light of day.“

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
News
news
Sport
Lewis Hamilton with the Santander trophy after winning last year’s British Grand Prix
F1It's the race organisers who are to blame, apparently
News
peopleFormer Disney CEO isn't going to win any fans with this quote
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Web Developer - Junior / Mid Weight

    £15000 - £25000 per annum: Recruitment Genius: To support their continued grow...

    Recruitment Genius: Marketing Data Specialist

    £22000 - £25000 per annum: Recruitment Genius: They are the go-to company for ...

    Recruitment Genius: Search Marketing Specialist - PPC / SEO

    Negotiable: Recruitment Genius: This is an opportunity to join the UK's leadin...

    Recruitment Genius: Sales Administrator

    Negotiable: Recruitment Genius: This caravan dealership are currently recruiti...

    Day In a Page

    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'
    10 best statement lightbulbs

    10 best statement lightbulbs

    Dare to bare with some out-of-the-ordinary illumination
    Wimbledon 2015: Heather Watson - 'I had Serena's poster on my wall – now I'm playing her'

    Heather Watson: 'I had Serena's poster on my wall – now I'm playing her'

    Briton pumped up for dream meeting with world No 1
    Wimbledon 2015: Nick Bollettieri - It's time for big John Isner to produce the goods to go with his thumping serve

    Nick Bollettieri's Wimbledon Files

    It's time for big John Isner to produce the goods to go with his thumping serve
    Dustin Brown: Who is the tennis player who knocked Rafael Nadal out of Wimbeldon 2015?

    Dustin Brown

    Who is the German player that knocked Nadal out of Wimbeldon 2015?
    Ashes 2015: Damien Martyn - 'England are fired up again, just like in 2005...'

    Damien Martyn: 'England are fired up again, just like in 2005...'

    Australian veteran of that Ashes series, believes the hosts' may become unstoppable if they win the first Test