What colour bra are you wearing? Even breast cancer charity can't see how latest Facebook 'campaign' helps awareness of disease
If, this week, you've noticed that some female friends on Facebook are off to far-flung destinations for a few months, then don't get jealous; they are merely participating in the latest wave of breast cancer awareness (apparently). How writing "I'm off to Mexico for three months!" is helpful is anyone's guess.
Facebook users might recall that, a couple of years ago, women started updating their statuses to things such as: "I like it on the bed." Others had a preference for the kitchen table. Titillating perhaps, but women were merely explaining where they kept their handbags. Then there was the time women wrote cryptically in a different colour: white, black, hot pink. It turned out they were sharing the colour of their bras. This was all somehow supposed to spread awareness of breast cancer.
No one knows from where these "campaigns" originate. And while Breast Cancer Campaign, a recognised charity, welcomes any discussion about the disease, it, like many, fails to see how such action is helpful. "Our priority is to ensure that women have clear and detailed information available to them," says James Elliot, head of digital engagement, "which is something that these social media trends do not do." Quite.
Life & Style blogs
The high-powered dream team trying to create a stiletto shoe as comfy as a trainer
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
Apple MacBook review: preposterously thin and extravagantly attractive, this is the best-designed laptop Apple has ever made
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
- 1 Which country would be hardest to invade?
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 3 Royal baby girl born: Duchess of Cambridge's second child will be a princess thanks to Queen
- 4 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
- 5 Teen suffers embarrassing wardrobe malfunction in front of deputy PM
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...