Inessential thing; Bag loader

A device which is advertised as "brilliantly simple", is likely to be a brilliant purchase only for simple minded customers. An example of this is the Bag Loader, a rigid plastic frame that slides into your dustbin bag which can then be filled without punctures occuring. When the bag is full, the Bag Loader slides out again and is ready for re-use. So that makes it like a bin, doesn't it?

What can you do with a Bag Loader which can't be done with a normal bin? Athletic manouevres are called for, or an extra pair of hands to pull the rigid bin out and ensure that in the process the floppy binbag doesn't disintegrate into a messy heap. Holding open the binbag in order to insert the rigid loader requires a second pair of hands. Simple it isn't, as it requires a good measure of common sense to also make sure an over estimation is made of the binbag's capacity. Instead of solving problems, this design brings forth a whole new set. Rubbish comes to mind.